The Global Functional Drinks Market is poised to grow strong during the forecast period 2017 to 2025
Some of the prominent trends that the market is witnessing include increasing healthcare awareness among young people, rapid urbanization & changing lifestyle habits, and growing demand for natural ingredients and botanicals in functional drinks.
Based on Product the market is categorized into sports drinks, nutraceutical drinks, energy drinks, pro- and prebiotic drinks, juice and juice drinks, enhanced water drinks, dairy-based beverages, enhanced fruit drinks, dairy based beverages, caffeinated drinks, soy beverages, and other products.
By health benefits, the market is segmented by hydration drinks, rejuvenation drinks, health & wellness drinks, and weight management drinks. Depending on the ingredient the market is classified into vitamins, super fruit extracts, probiotics, prebiotics, minerals, botanicals, antioxidants, and amino acids.
On basis of sales channel the market is segmented by convenience stores, supermarkets/hypermarkets, mass merchandisers, drug stores, food services/ sports nutrition chain, vending, and other sales channels.