DUBLIN, Dec. 5, 2014 /PRNewswire/ --

Research and Markets http://www.researchandmarkets.com/research/sf5kdd/global_electronic "Global Electronic Shelf Label (ESL) Market 2015-2019"

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An electronic shelf label or ESL is a system used by retailers to display product price and information on the shelves. They are typically attached to the front edge of a retail shelf and use a liquid crystal display or similar technology to display the product information. The product price displayed on an ESL is automatically updated whenever a price is changed.

The analysts forecast the Global Electronic Shelf Labels market to grow at a CAGR of 34.34 percent in terms of revenue, during the period 2014-2019.

This report covers the present scenario and the growth prospects of the Global Electronic Shelf Labels market for the period 2015-2019. To calculate the market size, the report has taken into consideration the revenue generated from the sales of ESL solutions in the Retail industry. It also includes market size in terms of shipment volume.

The report, Global Electronic Shelf Labels Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the Global Electronic Shelf Labels market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Increased inclinations towards dynamic pricing are one of the emerging trends in this market. Retailers use various price optimization and revenue management techniques to exceed sales and increase profits. They use dynamic pricing and change product prices based on certain marketing strategies and market demand for products.

According to the report, one of the major driving forces behind the success of ESLs is the return on investment they offer to retailers. It is estimated that retailers will get their full return on the investment they make on ESLs within 18 to 24 months from the implementation of these labels.

Further, the report states that ESL vendors are witnessing a decline in their profit margins owing to the rise in prices of raw materials and increased competition among vendors. The new vendors are focused more on end-user requirements and are developing ESL solutions based on these requirements, which makes them a preferred choice for global vendors.

Cost-driven end-users also prefer to make huge investments in low-cost ESLs rather than in global brands. This, therefore, further reduces the sales potential and revenue of the global vendors in the market. The emergence of local players has led to price wars among competitors forcing market vendors to reduce the prices of their products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Global ESL Market Penetration

08. Market Segmentation by Retail Store Type

09. Market Segmentation by Wireless Solution

10. Market Segmentation by Distribution Channel

11. Geographical Segmentation

12. Impact of New Technologies in Retail

13. Buying Criteria

14. Market Growth Drivers

15. Drivers and their Impact

16. Market Challenges

17. Impact of Drivers and Challenges

18. Market Trends

19. Trends and their Impact

20. Vendor Landscape

21. Key Vendor Analysis

22. Other Reports in this Series

Companies Mentioned:

• Altiere
• Displaydata
• Pricer
• Store Electronic Systems
• Teraoka Seiko
• Advantech US
• CEST
• E Ink
• ELTRADE
• Herbert Retail
• ILID
• imagotag
• Mirador Marketing
• Opticon
• LG Innotek
• NZ Electronic Shelf Labelling
• Positron
• PriceWizard
• Samsung ElectroMechanics
• Tagnetics
• Toshiba Global Commerce Solutions
• UNO ESL
• Wincor Nixdorf
• Wuxi Wei Feng Technology

For more information visit http://www.researchandmarkets.com/research/sf5kdd/global_electronic

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets