DUBLIN, February 5, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/c6c38f/global_digital) has announced the addition of the "Global Digital Marketing Software Market - Forecasts to 2016" report to their offering.

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The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with one-time set up fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global Digital Marketing Software market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increased adoption of SaaS-based solutions during the forecast period.

According to the report, one of the major drivers in the market is the increasing focus on the digital media. In recent years, organizations are increasingly focusing on the digital media for marketing due to the high adoption of mobile devices, growing number of broadband connections, and the increasing time spent by users on the internet. Moreover, digital marketing has provided customers with the ease of making purchases without time or location constraints. Hence, companies are looking for solutions that can enhance their digital marketing capabilities and improve customer satisfaction, which is driving the demand for digital marketing solutions.

Further, the report states that one such challenge is the lack of skilled personnel. The market is witnessing a shortage of skilled professionals in digital marketing who can guide users to get better results from web analytics solutions and convert them into actionable insights.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Landscape

7. Market by Category Segmentation

8. Global Sales CRM Software Market

9. Global E-commerce Software Market

10. Global E-mail Software Market

11. Global WCM Software Market

12. Global Web Analytics Software Market

13. Global Social CRM Software Market

14. Geographical Segmentation

15. Key Leading Countries

16. Vendors in Global Digital Marketing Software Market 2012

17. Vendor Landscape

18. Buying Criteria

19. Market Growth Drivers

20. Drivers and their Impact

21. Market Challenges

22. Impact of Drivers and Challenges

23. Market Trends

24. Key Vendor Analysis

25. Other Reports in this Series


Companies Mentioned:

• Adobe Omniture Inc.
• Adobe Systems Inc.
• Attensity Corp.
• Clicky
• ComScore Networks Inc.
• Constant Contact Inc.
• Digital Forest
• EMC Corp.
• Ektron Inc.
• Exact Target Inc.
• Fireclick
• Hybris Software
• iContact Corp.
• IBM Corp.
• Jive Software
• Lithium Technologies
• Microsoft Corp.
• Oracle Corp.
• Percussion Software Inc.
• SAP AG.
• Salesforce.com Inc.
• Sitecore Inc.
• Web trends Corp.

For more information visit http://www.researchandmarkets.com/research/c6c38f/global_digital

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets