DUBLIN, Dec. 16, 2014 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/vm3tzc/global_decorative) has announced the addition of the "Global Decorative Paints and Coatings Market 2015-2019" report to their offering.

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Advances in technology and the emergence of new manufacturing technologies have the potential to open up new growth avenues in the market. Vendors have developed weather-resistant paints that protect buildings from wear and tear. They have also developed heat-resistant paints, which are in high demand in the market.

According to the report, one of the major drivers of this market is the increase in civil construction activities across the globe as a result of increased urbanization and healthy economic conditions.

Further, the report states that one key challenge in the market is the lack of product differentiation in the market, which is intensifying the competition through price wars and making it difficult for vendors to maintain profit margins.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Global Decorative Paints and Coatings Market

08. Market Segmentation by Type

09. Market Segmentation by End-user

10. Geographical Segmentation

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

20. Other Reports in this Series

Companies Mentioned:

• Akzo Nobel
• BASF
• PPG
• Sherwin Williams
• 3M
• Asian Paints
• Berger Paints
• Benjamin Moore
• Brillux
• DAW Caparol
• Dow Chemicals
• Dulux
• Dunn Edwards
• E.I. Du Pont De Nemours and
• Jotun A/S
• Kansai Paint
• Materis
• Meffert
• Nippon Paint
• Tikkurila
• Valspar

For more information visit http://www.researchandmarkets.com/research/vm3tzc/global_decorative

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets