LONDON, July 29, 2015 /PRNewswire/ -- King Content has won gold in two categories at the 2015 Content Marketing Awards from a total of eight nominations. Presented by the Content Marketing Institute, King Content London took out the prize for Best Agency/Client Content Marketing Partnership and Highest Conversion Response from a Content Program for their work with employer branding company Universum.
This is the second consecutive year King Content has taken top spot in the Highest Conversion Response category -- following their success with EMPIRE Australia in 2014 -- and it's a testament to King Content's ability to achieve business outcomes for clients in addition to producing high-quality content.
The relationship between the two companies began in 2014 when Universum engaged King Content to develop a content strategy and execution model using upcoming research into the millennial generation. As with many organisations making their first foray into content marketing, there was a degree of internal scepticism within various areas of the business. But by working closely with Universum's content, PR, marketing and research teams, King Content was able to develop a strategy, implementation and execution plan with a key focus on demonstrable ROI.
With a team made up of strategy, client service, editorial and design staff, King Content established a tightly mapped ecosystem between content approvals, publishing, web development, lead capture, lead nurturing and analytics for the four-month campaign. By combining highly targeted themed content packs (made up of ebooks, articles, infographics and social media content) with organic amplification efforts, they were able to achieve a massive return on investment of 257%.
Todd Wheatland, Global Head of Strategy at King Content, said:
"The partnership with Universum has been a very rewarding one for both sides, I believe. Obviously, the results have been extraordinary from an awareness, lead and revenue-generation perspective. Most importantly, though, there were two key things happening on the client's side that made this a success where others may have failed. First, the client was willing to take a risk and try a totally new approach -- they bought into the philosophy of content marketing and committed to it. Second, they had a CMO in Lars who was passionate about measuring the impact of content right through to sales. Sure, the thinking, the creative, the execution -- everything had to be great. But in Universum, we found a client that really wanted to do this the right way, all the way through. We couldn't ask for a better partner."
Lars Zander, Universum, said:
"These awards recognise the fantastic journey we have taken together with King Content over the last 12 months. As a credible advisor to the world's leading organisations, it is important we continue to progress and innovate and are recognised as one of the best global marketers."
King Content -- the only agency with offices in the key markets of Asia, Europe and the US -- has built on a number of global partnerships to ensure a consistent methodology and approach to its strategic content marketing services.
King Content continues to rapidly expand across the globe, having recently opened its sixth office in Hong Kong. The new office will act as a catalyst for its Chinese content requirements, as well as service the growing number of local clients in Asia.
About King Content
King Content is a leading global content marketing agency, recognised for creating award-winning end-to-end content marketing strategies.
With an ever-growing roster of blue-chip clients, offices in Sydney, Melbourne, Singapore, London, New York and Hong Kong, and its continued ability to attract the best digital and content marketing talent, King Content is an experienced, dynamic and trusted global content marketing partner.
- LinkedIn Certified Content Partner
- Exclusive NewsCred Partner for APAC
- Oracle Marketing Cloud Gold Partner
- Ranked #13 on Onalytica's list of Top 50 Content Marketing Brands in the world
- Content Marketing Awards 2014: Gold for Highest Conversion Response from a Content Program
- Finalist for CMI's Content Marketing Agency of the Year 2014
- Content Marketing Awards 2015: Gold for Highest Conversion Response from a Content Program
- Content Marketing Awards 2015: Gold for Best Agency/Client Content Marketing Partnership
SOURCE King Content