DUBLIN, Feb. 24, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/37tcwr/global_consumer) has announced the addition of the "Global Consumer Usage of Digital Media - Forecast to 2017" report to their offering.
Global consumer digital media usage - across the three major digital platforms and 21 media channels - grew 12.9% in 2012 to an average of 5.34 hours per week, driven by double-digit gains worldwide in the consumption of online and mobile video, social media, games, books and directories, as well as digital over-the-top (OTT) video. In comparison, traditional media rose only 1.8% in 2012 to 37.86 hours weekly, after declining in 2011. Global media consumption growth trends mirrored those of total worldwide advertising and marketing revenues in 2012, as digital & alternative media revenues jumped 13.4% versus a 2.2% increase for traditional media revenues.
Global consumer digital media usage rose at a 16.1% CAGR in the 2007-12 period, far outpacing the 0.6% CAGR for traditional media consumption in the period. End-user consumption of traditional media, however, still averaged 37.86 hours per week, accounting for 87.6% of total media consumption worldwide. Nevertheless, the consumer transition from traditional to digital media, particularly among younger generation categories, is gaining momentum. Digital media usage accounted for 12.4% of global media consumption in 2012, nearly double its share in 2007. Further indicative of the shift, digital media also claimed a larger share of total advertising and marketing revenues with 22.9% in 2012, up from 13.3% in 2007.
Key Topics Covered:
Global Consumer Usage of Digital Media
Global Consumer Use by Digital Media Platforms
Global Consumer Use of Internet Media
Global Consumer Use of Mobile Media
Global Consumer Use of Other Digital Media
Consumer Use of Digital Media by Channels
Consumer Usage of Digital Media : 15 Leading Markets
Rest of Americas (RoAM)
Rest of Europe
Middle East & Africa
Rest of Asia Pacific (RoAP)
For more information visit http://www.researchandmarkets.com/research/37tcwr/global_consumer
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SOURCE Research and Markets