The report provides a Comprehensive & Insightful Comparative SWOT Framework Analysis and analyzes the Near to Medium Term Strategy Focus for the Global Top 7 Medium & Heavy Truck Manufacturers amid a difficult and challenging market environment with the North American market in the correction mode, Emerging markets in the recovery phase and the European market leading the growth bandwagon.
Trucking is on the verge of a transformation powered by rapid pace of technology development and adoption by the industry which is likely to alter market dynamics & landscape altogether over medium term with the likely evolution of new business models & concepts as trucking evolves from being a product driven business to a solutions business leveraging technology as the backbone. The trucking industry continues to focus strategically on the quartet of Connectivity, Autonomous driving, Safety and Efficiency as the next generation technologies poised to transform the future.
The triad of European OEMs; led by Daimler, Volvo & VW, have been the nodal players as they continue to dominate the global medium & heavy truck market, in terms, of sales volumes and market shares, with their scale of operations and technological edge. Most leading industry OEMs are investing towards harnessing the long-term growth tailwinds with their activities geared towards development, testing & further refinement of connected, safety and autonomous vehicle technologies while expanding the portfolio of alternate fuel based powertrains with the inflection point likely to be the fully electric trucks and buses which are going to enter serial production across most industry OEMs by the turn of the present decade.
Further, the technology led transformation is likely to alter existing market landscape significantly over medium term by bringing in a number of new, primarily technology oriented players distributed throughout the industry value chain with new radical technological innovations, product platforms, business models and concepts. The industry, thus, is gearing up for the rapid transition towards a new, digital trucking landscape driven by the pace of technology evolution.
Against this backdrop, the report provides a comprehensive Comparative SWOT framework analysis on the Global Top 7 Truck manufacturers besides analyzing the overall, near to medium term strategy focus across these OEMs.
The framework analyzes the Strengths & Weaknesses of the OEMs from a standalone as well as relative perspective based on a comprehensive analysis of their Key Business Aspects, which include:
Product Portfolio Analysis & its Strategic Positioning
Breadth & Depth of Presence across Key Geographic Markets & Regions
Analysis of overall Cost Base, Structure & its Management
Analysis of Revenue streams, Resource Base & Key Competencies