DUBLIN, Dec. 10, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/kjp9h2/global) has announced the addition of the "Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015" company profile to their offering.

The Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading healthcare companies.

Fully revised and updated, the report provides details of co-promotion and co-marketing agreements from 2010 to mid 2015.

The report provides a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

The report provides a detailed understand and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

Revised and updated 12th edition, includes:

• Trends in co-promotion and co-marketing deals
• Co-promotion and co-marketing agreement structure
• Co-promotion and co-marketing contract documents
• Top co-promotion deals by value
• Top co-marketing deals by value
• Most active co-promotion dealmakers
• Most active co-marketing dealmakers

Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 includes:

• Trends in co-promotion and co-marketing dealmaking in the biopharma industry since 2010
• Analysis of co-promotion and co-marketing deal structure
• Case studies of real-life co-promotion and co-marketing deals
• Access to over 800 co-promotion and co-marketing deal records
• Detailed access to actual co-promotion contract documents
• The leading co-promotion and co-marketing deals by value since 2010
• Most active co-promotion and co-marketing dealmakers since 2010
• The leading co-promotion and co-marketing partnering resources

In Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015, the available contracts are listed by:

• Company A-Z
• Headline value
• Stage of development at signing
• Therapeutic area
• Technology area
  

Key Topics Covered:

Executive Summary

Chapter 1 Introduction

Chapter 2 Trends in co-promotion and co-marketing dealmaking

Chapter 3 Overview of co-promotion deal structure

Chapter 4 Overview of co-marketing deal structure

Chapter 5 Leading co-promotion deals

Chapter 6 Leading co-marketing deals

Chapter 7 Big pharma co-promotion and co-marketing deals

Chapter 8 Co-promotion agreement contracts directory 2010-2015

Chapter 9 Co-marketing agreement contracts directory 2010-2015

For more information visit http://www.researchandmarkets.com/research/kjp9h2/global

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

Related Links

http://www.researchandmarkets.com

SOURCE Research and Markets