Ready-To-Wear Moustache Look to Launch in MakeupPlus App for Month of November
LONDON, Nov. 9, 2016 /PRNewswire/ -- Meitu, one of the world's leading mobile app developers with its apps installed on over one billion unique mobile devices worldwide, today announced that they are joining the movement for men's health by launching an exclusive Movember moustache look on their MakeupPlus app to raise awareness and money for the Movember Foundation, from now until November 30th.
Since its launch in 2003, the Movember campaign has become a global movement raising money to fund men's health projects across the world – more than 1,200 to date. The charity has become known for encouraging men to grow out their mustaches during the month of November to support and raise awareness of Men's health, and Meitu is now making it easy for men and women to get behind the charity's famous symbol by sharing a virtual moustache look throughout the month of November using MakeupPlus.
For each install of the free MakeupPlus app through Meitu.com/movember and share of a mustache selfie using the hashtag #VirtualMo, Meitu will donate to the Movember Foundation.
Laura Mair, Director of Partnerships says, "This partnership is a fun way to spread awareness of a very serious issue – that men are dying too young, and something needs to be done about it. We hope that through showing people how they'll look with a Mo they will be encouraged to spread the word and support the movement for men's health, either by growing a real Mo, encouraging someone else in their life to do so or simply by donating to this important cause."
"Movember has become a highly-recognized movement that we are proud to be a part of," said Frank Fu, Global Managing Director at Meitu, adding, "Men's health is global issue, men die on average 6 years younger than women for largely preventable reasons and we're so proud to not only donate to this cause, but to also give men and women a platform to further share their support of Movember."
MakeupPlus' patented facial recognition maps each user's unique facial features; allowing people to experiment and try on makeup looks instantly. Users can test looks and techniques they wouldn't otherwise have the products, tools or time to try, and then bring the new looks they love to life with in-app tutorials, product recommendations and tips from popular YouTube makeup artists.
In addition to the new Movember Mustache Look, MakeupPlus' most popular features include:
- All-In-One Virtual Makeup Counter
Design your own makeup looks, change your eye color, experiment with new makeover concepts and find the best ways to groom your eyebrows and contour your face – all in one place! Our makeup counter includes lipstick, eyelashes, skin tone editor, blush, foundation, contouring and strobing, eye shadow, eyebrows, eye colors, eyeliner and mascara - along with expertly-created full makeup looks.
- Multi-Face Recognition Technology
MakeupPlus includes multi-face recognition and allows you to instantly beautify and makeover all your friends at once.
- Professional Beauty Advice
Take your beauty routine and photo skills to the next level with step-by-step video tutorials and written tips from celebrity makeup artists and bloggers.
- Create a Photo Worth Sharing
Save and share your makeup looks and images to your favorite social platforms, while preserving your original image size (MakeupPlus does not compress and compromise image quality!)
You can download MakeupPlus and support men around the world by sharing your best mustache selfie here:
About the Movember Foundation
The Movember Foundation is a global men's health charity.
The Foundation raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, raising over £440m and funding over 1,200 projects focusing on prostate cancer, testicular cancer and suicide prevention.
In addition to tackling key health issues faced by men, the Foundation is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives.
The Foundation's vision is to have an everlasting impact on the face of men's health.
Join the movement at Movember.com.
Meitu is a leading mobile internet company that aims at building an ecosystem for users to discover, create and share beauty. Meitu's suite of photo and video-editing apps include Meitu, Meipai, BeautyCam, BeautyPlus, Airbrush and MakeupPlus. Today, these apps are installed on over 1 billion unique devices worldwide. The company is a top ten global app developer on the Apple AppStore and top 5 in China. More information about Meitu can be found at: www.meitu.com