DUBLIN, Mar. 21, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/c7l2s5/global_banking_it) has announced the addition of the "Global Banking IT Spending Market" report to their offering.

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The crust of banking lies in customer loyalty. Social media nowadays is not restricted to only Twitter or Facebook rather the potential of social media is beyond that. With the help of social media platform the banks can know about the customers demand and needs and can design products and solutions addressing those needs which lead to innovation in the products. Social media platform serves as an effective marketing tool as well as sales platform wherein banks can reach to the wider customer target base.

It also helps in customer relationship management which is the core of banking. Social media also helps in enhancing the brand image of the bank. American express is a very good example that has used social media to enhance their brand image/value. They started an 'open forum' for the business community in order to increase the interaction within the virtual space, which proved very successful Banks can use this platform to serve customers' queries and start discussion forum specific to the segments plus. They can also use this platform to distribute messages, alerts, and can inform their customers about new products and services.

According to the report,one of the major drivers is the increasing demand for risk management systems. This is a result of volatility in the market scenario, which results in currency fluctuations. Hence, the need for implementing IT in the Banking industry helps bankers perform better risk analysis.

Further, the report states that one of the major challenges is the growing concern over cyber security. This concern is growing ever more considering the growing demand for the online banking platforms.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Accenture plc, ATOS Origin S.A, Capgemini S.A, Cisco Systems Inc., CGI Group Inc., Computer Sciences Corporation, EMC Corp., Fujitsu Ltd., HCL Technologies Ltd., Hitachi Ltd., Intel Corp., Logica, Oracle Corp., SAP A.G, and Wipro Technologies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Landscape

7. Market Segmentation by Category

8. Geographical Segmentation

9. Banking IT Spending in the Americas

10. Banking IT spending in the APAC Region

11. Banking IT spending in the EMEA Region

12. Key Leading Countries

13. Vendor Landscape

14. Buying Criteria

15. Market Growth Drivers

16. Drivers and their Impact

17. Market Challenges

18. Impact of Drivers and Challenges

19. Market Trends

20. Key Vendor Analysis

21. Other Reports in this Series


Companies Mentioned:

• Accenture plc
• ATOS Origin S.A.
• Capgemini S.A.
• CGI Group Inc.
• Cisco Systems Inc.
• Computer Sciences Corp.
• Dell Inc.
• EMC Corp.
• Fujitsu Ltd.
• HCL Technologies Ltd.
• Hewlett-Packard Co.
• Hitachi Ltd.
• IBM Corp.
• Intel Corp.
• Logica
• Microsoft Corp.
• Oracle Corp.
• SAP AG
• Wipro Technologies

For more information visit http://www.researchandmarkets.com/research/c7l2s5/global_banking_it

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets