The global automotive software market to grow at a CAGR of 10.89% during the period 2017-2021.
Global Automotive Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers the new installations and aftermarket.
According to the report, one of the major drivers for this market is standardization of product offerings and use of open-source platforms to reduce the cost of application and firmware development. Traditionally, the competition among the automotive manufacturers was limited to the acceleration and horsepower of the vehicle. Recently, there has been a shift in the focus of consumers and OEMs to the automotive infotainment systems. A potential area of competition among both automobile manufacturers and automotive infotainment system manufacturers is the software or OS used in vehicle infotainment systems.
Manufacturers of automotive infotainment systems are shifting toward the PC-like architectural concept where the functionality of the system is dependent on the central processing unit (CPU). As a result, the OS or software used in the systems acts as the product differentiator among the brands.
Over-the-air (OTA) updates for software components
Virtualization software to enable in-vehicle SoCs to host multiple OS
Adoption of high bandwidth automotive networks
Shifting focus of OEMs toward the development of autonomous vehicles
Rise of container technology in software development
Increasing use of agile application development methodologies