DUBLIN, June 12, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/shrtdf/global_automotive) has announced the addition of the "Global Automotive Infotainment OS Market 2014-2018" report to their offering.

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Fast-paced development in emerging economies offers huge growth potential for the Global Automotive Infotainment OS market. Despite the slow growth of the market in developed economies, including those in Europe, the market has high growth prospects in developing countries.

The growth of the market in East Asia, the Pacific region, and South Asia, especially in China and India, has been resilient, mainly because of the massive fiscal stimulus package in China and India's skilful macroeconomic management. In the coming years, high market growth is expected in the BRIC countries, while developed countries are likely to witness slow growth or static sales. With high competition and saturated markets, most of the global automotive firms have shifted their focus to these regions to seek new growth avenues.

According to the report, the growing popularity of smart cars in urban areas is leading to increased adoption of automotive infotainment systems worldwide. Smart cars are equipped with internet connectivity and special infotainment features. Therefore, efficient OSs are required to run the infotainment systems. With cars becoming a basic necessity, manufacturers are increasingly focusing on cars equipped with dynamic utilities.

Further, the report states that the high cost of automotive infotainment devices and OSs is a major challenge. Also, automotive infotainment devices are costly. Vehicles are increasingly being automated with advanced comfort and infotainment accessories. The high cost of automotive embedded telematics is making it difficult for automobile manufacturers to keep their product prices low

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Technological Evolution

07. Market Landscape

08. Geographical Segmentation

09. Key Leading Countries

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series

Companies Mentioned:

• Blackberry Inc.
• Continental Corp.
• Google Inc.
• Green Hills Software Inc.
• Linux Works Inc.
• Mentor Graphics Inc.
• Microsoft Corp.
• MontaVista Software
• Wind River Systems Inc.

For more information visit http://www.researchandmarkets.com/research/shrtdf/global_automotive

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets