Applied Materials has achieved a dominant position in the semiconductor equipment market by focusing on a global presence, a broad and expanding product line, and exacting customer support -- a strategy initiated in the mid-80s. In the '90s, most of its competitors had recognized that to be competitive with Applied Materials, they too must duplicate these tactics.
This report discusses the current strategies of Applied Materials as it competes for world dominance. Strategies of its principal competitors are also analyzed. Markets are analyzed and projected, and market shares for Applied Materials and its competitors are detailed.
Key Topics Covered:
Chapter 1 Introduction
Chapter 2 Applied's Strategies
2.1 Market Strategies 2.1.1 Driving Demand for Processing Equipment 2.1.2 A Global Presence 2.1.3 Meeting Customer Needs 2.1.4 New CEO's Strategy 2.2 Business Strategies 2.2.1 Silicon Systems Group 2.2.2 Applied Global Services 2.2.3 Display 2.2.4 Energy and Environmental Solutions 2.3 Technology Strategies 2.4 Product Strategies 2.4.1 Platforms 2.4.2 Etch 2.4.3 Deposition 2.4.4 RTP 2.4.5 CMP 2.4.6 Metrology and Inspection 2.4.7 Lithography 2.4.8 Copper Products 2.4.9 Ion Implantation 2.5 Acquisition Strategies 2.6 Legal Strategies 2.7 Financial Analysis