The report forecasts the global 4K2K TV market to grow at a CAGR of 33.81% during the period 2016-2020. To calculate the market size, the report considers the revenue generated from sales of 4K2K TVs by display size:
80 inches and above
A trend which is boosting the market is the high numbers of Chinese players entering the market. The increasing productivity and efficiency of Chinese players is posing a threat to well-established South Korean and Taiwanese players.
According to the report, a key driver of market growth is the rising popularity of 4K UHD content. The introduction of high-resolution TVs in the market has created opportunities for broadcasters and media organizations to enhance video quality. For instance, Netflix started offering 4K UHD movie services to its consumers. Similarly, Amazon started its 4K UHD streaming services. Currently, Amazon's series such as Alpha House and Transparent are shown in UHD format. With the rise in awareness of 4K UHD content and its advantages, many players in the market are increasing their investment in the technology.
Further, the report states that one challenge that could hamper market growth is the discrepancy in the demand-supply ratio for LCD panels. Panel makers are increasingly facing issues with capacity conversion, growth in the average size, and a strong Chinese market.