Glitter Quartermarking - Sparkle Trend Takes a Graphic Turn

COVENTRY, England, September 17, 2014 /PRNewswire/ --

- New product allows designs, logos and text to be applied to horses for decoration and marketing

An innovative and creative company has developed a patent-pending product which can decorate horses with temporary glitter designs. This new product solves the problems associated with the application of traditional quartermarking and paint and gel products, allowing both children and adults to apply stylish designs and colours quickly and easily. 

Until now, traditional quartermarking has taken time and been very limited with the designs available. More recent developments in paint and gel products have increased creativity, but often with disappointing results as they are unable to give a crisp and detailed finish and can appear as a thick crust. Glamourati has developed a new quartermarking process which allows intricate designs, logos and text to be easily applied to horses using a specially formulated adhesive, glitter and stencil. The unique and patent-pending method of application means that no artistic skill is required and all manner of designs can easily be applied to short-haired or clipped horses and last up to 2 weeks.

Glamourati's 'glitter tattoos for horses' were launched in July after months of careful research, development, testing and positive feedback. The product made its debut appearance at the ESUK Grassroots unaffiliated championships at Arena UK, where horses and their riders headed into the ring to sparkle in front of the Horse & Country TV cameras.

In the few weeks since then, countless Glamourati tattoos have been seen at various shows around the country. A riding school decorated their team of 8 horses with sparkling tigers for the Pony Club Musical Ride Championships (they came 3^rd!) and the Junior BS England South Team won gold at Netley Hall with the help of their glittering England flag tattoos!

Glamourati's founder, Sally Rees, says "As well as this being a fun and decorative product, we can convert most logos and team names into the special adhesive stencils we use, allowing quartermarking to effectively become 'quartermarketing'. Combined with the hundreds of stunning glitter and colour powders we have, it really does make a serious and professional impression, especially when the sun shines!"

Karen Law, Britain's first blind showjumper, used a Glamourati glitter tattoo to display her sponsor's logo on her horse, Pearl for her demonstration at Arena UK with the assistance of lead rider Jo Callwood, whose horse was sporting the ESUK logo. "This could be groundbreaking for sports like racing," said Lizzie Greenwood-Hughes, Horse & Country TV reporter, when she saw the application.

Glitter quartermarking kits and accessories are available for home application from http://www.glamouratiuk.com along with an ever-increasing selection of stencil designs. Custom designs and logos are available to order.
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Notes for Editors 

• Background
Glamourati was launched by entrepreneurial mum of two, Sally Rees, in July after the idea came about during a conversation in 2013. She has worked closely with a leading Midlands Riding School to develop the product.

• The Product
Glamourati only use the highest quality, cosmetic grade ingredients for maximum safety and maximum sparkle on horses and humans.

Glamourati glitter quartermarkers are:

•    easy to apply - no artistic skill required

•    long lasting - 12hrs to 2 weeks depending which adhesive you choose

•    totally safe - premium quality and even cosmetic grade for humans

•    stylish & contemporary - crisp, clear, unique designs with great detail

•    stunningly sparkly - a special glitter, cut in a special way to maximise sparkle

•    simple to remove - warm water, shampoo and a scrub

•    customisable - horse names and sponsor/team logos

• Images available

Glamourati logo, high and low res photographs and video are available upon request

Website:  http://www.glamouratiuk.com
Facebook: http://www.facebook.com/glamouratiuk
Twitter: @glamouratiuk

SOURCE Glamourati