glispa's Quality Optimization Engine Removes Mobile Advertising Guesswork; Enables Brands to Turn Big Data Into Actionable Insight In Real Time
- Optimization Engine Delivers Quality Traffic, Saves Money – Ultimately Increasing Value for glispa Clients and Global Advertisers Like gumi Inc. and OLX
SAN FRANCISCO, BERLIN and BEIJING, April 8, 2015 /PRNewswire/ -- glispa, a high performance digital marketing pioneer, announces the fourth generation of their Quality Optimization Engine (QOE). QOE is a business intelligence tool that delivers mobile advertisers quality traffic and turns big data into valuable, actionable metrics. The glispa technology massively increases the value advertisers and publishers receive for their advertising budget and the effectiveness of ad campaigns.
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Mobile advertisers today are left to sift through too much incomplete data, resulting in time lost on ineffective ad placements and low returns on high costs. glispa's QOE identifies a number of real-time quality triggers that advertisers can leverage to optimize and streamline campaigns quickly. It also allows real-time insight into glispa-generated users, which can be proactively monitored to see how users are engaging (e.g. how deep they may be going into the application) and monetizing.
QOE's reporting function removes the guesswork and streamlines these crucial insights, giving brands the tools to fully track and monitor every aspect of their campaigns and showing key performance indicators (KPIs), while ensuring confidence and control. It measures performance by days, times and ad placements so that glispa's dedicated optimization team can make proactive, real-time adjustments for maximum value on the advertising spend.
"We can actually guarantee quality traffic and more engaged end users for our global advertising clients," said Gary Lin, CEO at glispa. "gumi Inc. and OLX are excellent examples of how we use business intelligence to deliver actionable learning to our advertisers through proactive data analysis and real-time optimization. The Quality Optimization Engine is our behind-the-scenes technology that is a major ingredient in our secret sauce."
"With glispa, we've quickly seen delivery of quality players on Brave Frontier to enable gumi Inc. quicker access to difficult markets, like the U.S. and Canada, because of how they support gumi Inc. with proactive optimizations and strong client service support," said Masaru "Nogi" Ohnogi, SVP of gumi Inc., and Head of San Francisco Office, gumi America, Inc.
"With the Optimization Engine, we've been able to acquire new, quality users and really maximize our mobile advertising spend," said Federico Vazquez, Mobile Marketing Director at OLX. "Through glispa's Quality Optimization Engine, we are able to see in real-time the actions that quality users take. And not only are we spared from drowning in useless data, but we can also modify campaigns immediately to drive high-quality traffic."
Advertisers need a way to ensure that everyone is working toward the same KPIs, with the same data. glispa's QOE ensures that client KPIs and benchmarks for campaigns are all aligned, creating a more streamlined process.
glispa is able to assure quality traffic through proprietary technology that scans every incoming data point to detect indicators of suspicious activity and noncompliance in order to prequalify all traffic sources and placements. This ensures that clients only spend advertising budgets on desired clicks and leads and improves overall ad spend efficiency.
About glispa
glispa is a digital marketing pioneer empowering our clients to activate global audiences and move markets. Providing a full suite of services - gBoost, gPerform, gNative and Media Services - glispa partners with global advertisers helping them reach user acquisition and monetization goals. glispa maintains an international reach of one billion active users and serves 400 billion ad impressions monthly. With a recent $77M strategic investment from Market Tech Holdings (LON:MKT), glispa is headquartered in Berlin with offices in Beijing, San Francisco Bangalore and Sao Paulo, and employs a multinational team representing 39 nationalities speaking 24 languages. Connect with us at http://www.glispa.com.
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