LONDON, June 27, 2016 /PRNewswire/ --

Stunt brings to life what it means to be free from your mobile phone contract 

Visitors to London's Brick Lane were plunged into a dramatic, funny and immersive street theatre performance as they interacted with a giant billboard.

     (Photo: http://photos.prnewswire.com/prnh/20160626/383425 )
     (Photo: http://photos.prnewswire.com/prnh/20160626/383426 )

The stunt was created by giffgaff - the community-led mobile network most known for its no-contract approach to mobile - to highlight their recent TV ad that encapsulates what it means to be free from the shackles of restrictive contracts.

Shoppers were selected by the interactive billboard at random, and, based on their responses, were thrown into a dramatic sequence of events centred on becoming free, included abseiling-escaped convicts, getaway drivers, and old school gangsters.  

Complete with fast cars, motor-bikes and a legion of Roman Centurions, incredulous members of the public became the centre of attention as the digital and physical world around them came to life, leaving many to ask 'What just happened?'

The most recent 'I am giffgaff' advert, which aired on May 25^th, can be seen here.

You can follow the campaign via #Iamgiffgaff on social and via @giffgaff

https://www.youtube.com/watch?v=_6yNaW9PrUk&list=PLdjhV1bimcaWZBfH-HwQz4w05my75_DFC

SOURCE giffgaff