George has all you Need to get Your Children Ready for the New Term

LONDON, August 12, 2011 /PRNewswire/ --

George school uniforms are better than ever this year, and whether your child is 3 or 16, there'll be a uniform to suit them.

George's uniforms are practical and affordable without compromising on quality and comfort.

Twenty-seven pieces of George's school uniform have been put through their paces and accredited with Good Housekeeping Institute status this year - proving the supermarket is top when it comes to quality and durability.

And school knitwear, polo shirts, tees and sweatshirts are 100% cotton - from just £3.

Parents have also been telling George that it's more important to them to have quality in a school uniform.

They have said they want clothes that last, can be washed again and again, and make dressing the kids easy. For example, parents told George that flower buttons on dresses were too fiddly, so buttons are now round with a flower detail; they said they wanted longer zips on dresses so it's easier to dress their daughter, and adjustable trouser waists so as their children grow, their uniforms can grow with them.

Parents wanted an alternative to skirts so George has developed a range of culottes and city shorts. On top of this, there is the introduction of a teen range, and trousers and skirts with Teflon to avoid unwanted stains from spills and increase durability.

George is so confident about its school uniform collection, they give customers a 100-day quality guarantee*.  

For girls, our favourite pieces include the Scallop polo shirt (2pack) from just £2.50 and the jersey tulip skirt from £3 with Teflon fabric protector and machine washable.

The boy's uniform favourite pieces include polo shirts (2 pack) from £2.50and the George half elasticised-waist trousers from £3 with Teflon fabric protector and secured hem.

Notes to Editors

100 day T's and C's - If for any reason you are not completely satisfied with your George clothing purchase, simply return it within 100 days with your proof of purchase for an exchange or refund. The guarantee excludes all accessories (not made from cloth), footwear, jewellery and George bedding. The normal 28 day return policy applies to these exclusions with the exception of bedding which cannot be returned unless faulty or misdescribed, due to hygiene reasons.

About George's 100 day quality satisfaction guarantee:

If for any reason you are not completely satisfied with your George clothing purchase, simply return it within 100 days with your proof of purchase for an exchange or refund. The guarantee excludes all accessories (not made from cloth), footwear, jewellery and George bedding. The normal 28 day return policy applies to these exclusions with the exception of bedding which cannot be returned unless faulty or misdescribed, due to hygiene reasons. This does not affect your statutory rights

About Asda Stores Ltd.

 George is one of the leading fashion supermarket retailers in the UK, and now retails in over 380 Asda supercentres, 25 Asda Living stores and has an equally successful online business with over ½ million customers online per week. George sells more clothing than any other supermarket clothing retailer and almost half of the British population aged 12-80 has purchased something from George in the last year.  George is number one for volume for kids wear in the UK

ASDA PR Team
Telephone: +44-(0)20-3003-6555
email: asda@freud.com