LONDON, May 29, 2014 /PRNewswire/ --
Gamucci was awarded the 'Best Electronic Cigarette' brand award at the recent Consumer Choice Awards 2014.
The innovative awards ceremony, organised by Brand Weekly, is based on the real views of consumers who nominate and vote for products and services themselves. This new approach reflects the growth of social media and other online platforms which has meant that consumers increasingly look to other consumers for recommendations on the best products and services on the market.
Other nominees for best electronic cigarette brand included Vype, E-Lites, Vaepen London, and SKYCIG (Blu). The award was one of the most voted for by consumers alongside awards for categories such as Best High Street Retailer and Best Consumer Mobile App.
Gamucci was the original electronic cigarette brand to launch in the UK market back in 2007, and is now sold in 55 countries globally. From inception, Gamucci invested heavily in R&D to develop the world's first disposable electronic cigarette and integrated cartomizer technology for which it has been granted a UK patent and has a US patent pending. In the UK, its products are available at Tesco, Waitrose, WHSmith and a number of other leading retailers.
Taz and Umer Sheikh, Co-founders of Gamucci, said: "It means a great deal that consumers have voted for Gamucci as their electronic cigarette of choice. This shows that product quality is becoming increasingly important as the market continues to develop.
"In a category where brand loyalty and intimacy is still lacking and the market place is very crowded, this is a massive vote of confidence for Gamucci 'the brand'. A lot of expertise lies behind the product and our customers recognise that they will get the same consistent and enjoyable experience each and every time."
NOTES TO EDITORS
Wholly-owned by British entrepreneurs Taz and Umer Sheikh, Gamucci is a major player in the electronic cigarette sector worldwide. Headquartered in London, UK with warehouse and distribution facilities in Newbury, Berkshire, Gamucci has its wholly-owned manufacturing unit in Shenzhen China; its global sales office and back office operations in Bangalore, India; logistic centres in Europe, Asia and the USA and sales organisations in London, Ireland and Miami, Florida. The Gamucci Group is a pioneer in the development of electronic cigarettes, and introduced the first major brand to the European market in 2007. Its products are now sold in 55 countries worldwide.
Gamucci is the sole UK patent holder (with US patent pending) for its unique cartomizer technology, which includes the integrated electronic cigarette and refill.
The business currently employs some 400 staff worldwide. The majority are based in Shenzhen, China and in Bangalore, India.
Gamucci is the only electronic cigarette company in the UK to own its own factory, thereby ensuring end-to-end control of the supply chain and product integrity. Other companies in the category outsource product manufacturing to third parties.