PRAGUE, April 5, 2013 /PRNewswire/ --
Analytics company, Socialbakers, took a look at the smash hit series Game of Thrones to see how it is performing on social media, with some interesting results.
Those familiar with the show know that it is full of strong characters, but who do you think generates the most buzz on Twitter? It may surprise you to learn that Jon Snow is the personality that gets people talking, and by a rather convincing margin.
Perhaps unsurprisingly, the US boasts the most fans, but it's interesting to note a massive fan base in Brazil and in the U.K. Despite this, after the Americans, it's the Canadians who talk about Game of Thrones on Twitter the most.
The excitement surrounding the screening of first episode of the third season (March 31 in the US and April 1 in the UK) was reflected on Facebook, and Engagement Rates (likes, shares, comments) tripled on these days.
As one post can generate as many as 36,000 shares, it's a sure sign that TV companies need to look closely at their social media strategies.
CEO of Socialbakers, Jan Rezab, stated that: "There is obviously the desire from the US for people to connect to their favourite programs and show that they are fans. So, it's important that companies, which produce content, consider social media when launching formats. Monitoring the social media landscape could be a useful tool to generate buzz, keep the series top of mind, as well as gauge the popularity of characters and act as a guide of how to best feature them in their marketing mix."
Socialbakers is a user-friendly social media analytics platform, which provides the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
Since 2009 Socialbakers has developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 160 employees located in 10 offices worldwide, Socialbakers is one of the world's fastest growing social media and digital analytics companies and is closely connected with Twitter, Facebook, YouTube, LinkedIn and Google+.