LONDON, February 16, 2011 /PRNewswire/ -- In a video interview with financial broadcaster http://www.cantos.com, Game Group CEO Ian Shepherd talks about his strategic direction and the company's overall ambition of being "Dedicated to Gaming".
He highlights the sharp focus on building the online proposition, revamping the retail stores and maximising the value of the 16m reward cardholders.
"There's five elements of strategy underneath "Dedicated to Gaming". They are applicable across all of our international markets, and as we deploy them we will gain share, we will gain customers, and we will deliver a fantastic return for our shareholders."
Shepherd rebuts many of the traditional challenges that are associated with Game Group including the threat posed by general retailers, its dependence on the console launch cycle and the prospect of direct distribution by developers.
The interview and transcript are available now on http://www.cantos.com/company/Game%20Group
Also available, on-demand analyst webcast.
Cantos.com, the online financial broadcaster, features in-depth interviews, documentaries and webcasts with senior company executives. If you would like to contact us, please email email@example.com or phone +44(0)207-936-1352.
SOURCE Game Group PLC