GIBRALTAR, December 23, 2015 /PRNewswire/ --
The UK's leading online Bingo brand, GalaBingo.com, today announces an exciting new gaming partnership with one of ITV's most popular and longest-running soaps, Emmerdale.
Following its successful brand partnership with ITV flagship shows, Coronation Street and Ant and Dec's Saturday Night Takeaway, Gala Bingo has further extended its relationship with the veteran broadcaster.
From 8th December 2015, Gala Bingo players will be able to play exclusive Emmerdale Bingo, available across platforms, with additional Emmerdale gaming products to follow in the New Year.
This innovative new Emmerdale 90-Ball Bingo Room will offer 3 standard prizes (1 Line, 2 Line and Full House) and will feature 5 additional Jackpot prizes based on key iconic locations from the Emmerdale TV set.
These jackpots, featuring the Woolpack, the vet, the B&B, the Café and the Garage will be private progressive jackpots and there will also be a 'Country Miles' game variant feature.
This will be a Fixed Amount prize paid to individual players when the player collects a total of 50 miles moving between jackpot locations using a distinctive Range Rover icon, thus really driving home the country life theme of the game.
The amount of miles a player moves between Jackpot locations is determined by the ball call number when the Full House prize is won.
"Gala Bingo's exclusive partnership with ITV's flagship soap operas is all about launching original, entertaining games that are at the very heart of popular British culture and are viewed by over 70% of the Gala Bingo customer base," says Alison Digges, Gala Brand Director.
"Emmerdale Bingo has been designed to be a truly immersive fan experience that allows the player to feel part of one of the nation's most popular shows and cements Gala Bingo as the exclusive home for soap gaming."
Fans and new players signing up with the bingo giant will receive a free limited edition Emmerdale mug in addition to lots of Emmerdale themed promotions to be run post launch.
For more details visit http://www.galabingo.com
Gala Coral Interactive
Office: +350-20010400 ext. 4045
SOURCE Gala Interactive (Gibraltar) Limited