LONDON, December 3, 2013 /PRNewswire/ --
Leading UK online Bingo brand, GalaBingo.com, today announces an exciting new partnership with ITV's 'Coronation Street'.
Following its successful brand partnership with 'Ant and Dec's Saturday Night Takeaway' earlier this year, Gala Bingo has further extended its relationship with ITV.
From 3rd December, Gala Bingo players will be able to play Coronation Street Bingo and slot exclusively at GalaBingo.com with additional products to follow in the New Year, available across all platforms including mobile and tablet via Gala's App in the iTunes Store.
This innovative and exclusive new deal will be backed by a wide-ranging TV, press and digital campaign featuring Ken Morley and John Savident who played the iconic characters of Reg Holdsworth and Fred Elliott in the show. The campaign aims to expand Gala Bingo's reach to a whole new audience.
With the latest Gala Bingo research on 'Second Screening' showing that 25% of online Bingo fans comment on what programmes they watch whilst they play, the 'Corrie'-themed games will have huge appeal for soap and social media fans. To engage players even more Gala is launching a Facebook app where players will be able to upload photos of themselves as their favourite Coronation Street characters, complementing the advertising creative, with the best lookalikes winning 'Corrie' merchandise and cash prizes.
Coronation Street's 90-ball Bingo room includes the Golden Cobbles Progressive Jackpot game as well as bingo rooms named after famous street locations like the Kabin and the Rovers Return. In between games, Coronation Street fans will be able to enjoy classic video clips from the last 50 years of the show with memorable scenes of the most popular characters and storylines, whilst at the same time chat hosts will be keeping players up to date with the latest gossip.
Slots fans can enjoy a ramble down the nation's favourite street in a branded slot game which features many iconic places from the show such as the Rovers Return and Audrey's. Spins start from as little as 10p and the slot includes a Progressive Jackpot feature which can reach into six figures.
"Gala Bingo's exclusive partnership with ITV's most loved show is all about launching original, entertaining games that are at the very heart of popular British culture," says Alison Digges, Director of Galabingo.com.
"Coronation Street Bingo has been designed to be a truly immersive experience that allows the player to feel part of the nation's most popular show enjoying the game and chatting with 'Corrie' fans from around the country."
Notes to Editor
GalaBingo.com was re-launched in 2012 by Gala Interactive (Gibraltar), a new division of the Gala Coral Group, the UK's largest bingo operator and third largest gaming firm.
GalaBingo.com has spearheaded the development of brand leading gaming products with exclusive celebrity and media driven content and games featuring celebrity brands, 'Ant and Dec's Saturday Night Takeaway', 'The X -Factor', 'Take Me Out', 'Deal or No Deal', Peter Andre, 'The Hulk', 'Gladiator', Marilyn Monroe, Elvis and John Wayne. In addition with 21 years of heritage in Bingo, 600 jackpots, the highest number available anywhere and over £2 million paid out to our members daily, Gala TV featuring exclusive interviews with celebrities and interactive chat rooms, 24hours a day, seven days a week, GalaBingo provides its members with the best in online and retail bingo entertainment.
Gala Bingo, the UK's largest Bingo Operator, runs over 138 clubs from Peterhead to Plymouth. Every one of the 4,500 staff are focused on going further than anyone else to guarantee that over one million customers a year experience the best buzz in Bingo. Gala Bingo are totally committed to increasing the number of Bingo fans in the UK, who can regularly enjoy the great value bingo, state-of-the-art fruit machines, and fantastic food and drink on offer in Gala Bingo clubs, every day.