CAMPBELL, California, October 17, 2017 /PRNewswire/ --

Key business units of Fung Retailing Group focus on digital transformation

Two key business units of Fung Retailing Group, Trinity Limited (Trinity), a publicly-listed company on the Hong Kong Stock Exchange (SEHK:00891) and a member of the privately-held Fung Retailing Limited, and Branded Lifestyle Holdings Limited (Branded Lifestyle), have selected Centric Software to provide their product lifecycle management (PLM) solution. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor and consumer goods companies. Fung Retailing Limited operates over 2,700 stores across 10 economies with over 14,000 staff worldwide.

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Trinity is one of the leading retailers of premium menswear brands serving Greater China and Europe. The Group manages five international menswear brands, namely Cerruti 1881, Kent & Curwen and Gieves & Hawkes, which are self-owned and licensed globally, and Hardy Amies and D'URBAN which are operated under license, globally and in Greater China respectively. Branded Lifestyle focuses on mid-tier apparel and accessories including casual fashion brands Hang Ten, Roots, Arnold Palmer and the South Korean fast fashion brand H:CONNECT. Branded Lifestyle has a large retail network of over 1,000 company-owned and franchised outlets covering Greater China, South Korea, and the ASEAN region.

Carl Kwok, Director of Information Technology at Fung Retailing Group, commented on choosing Centric Software, "The appointment represents part of Trinity's initiatives to position its business to thrive in today's and tomorrow's new retailing era. With the help of Centric Software, we look to digitalize our merchandise planning and design process and ensure seamless information sharing between Europe and Asian offices. We will also digitally transform our system that tracks all information for garment production, making it scalable and allowing effective and efficient collaboration with external parties."

"We have been pursuing clear digital transformation goals set by our Group since 2016 and one of our initiatives is to digitalize and improve the efficiency of supply chain management across all our retailing businesses," Kwok continued. "Centric presents an excellent solution for us. It provides a user-friendly platform covering the whole apparel production process, from color and design theme creation to production and shipment. Not only creating transparency for both internal and external parties, the platform also enhances efficient communication with a single source of information. We target to roll out the Centric PLM platform to all Trinity's users in the first quarter of 2018."

Chris Groves, President and CEO of Centric Software, said, "We are excited to welcome Trinity and Brand Lifestyle to the Centric family. The global nature of Fung Retailing's operations necessitates a strong, innovative PLM platform to improve communication and reduce time to market. We look forward to a long, close partnership as Fung Retailing continues its digital transformation."

Fung Retailing Limited

Fung Retailing Limited is a privately-held entity and a member of the Fung Group. The Group's retailing businesses offer a range of products in Greater China and Southeast Asia, the fastest growing regions globally for the retailing industries, through Convenience Retail Asia (SEHK:00831), Trinity Limited (SEHK:00898), Branded Lifestyle Holding Limited, Fung Kids (Holdings) Limited, Toys"R"Us (Asia), and Suhyang Networks Company Limited. With a portfolio of more than 20 brands catering to all age groups and price points and in multiple formats, Fung Retailing Limited covers a wide range of segments - from heritage menswear to millennials' fashion, toys, children's apparel, convenience stores, and more.

Fung Retailing Limited operates more than 2,700 stores and multiple online platforms, and employs over 14,000 staff across 10 economies.

Centric Software ( http://www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric's flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan's Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

SOURCE Centric Software