Full Phone Charge, All the Time. A Fashion Wearable That Will Charge Your Things. And Keep Your Pants Up.

MANCHESTER, England, November 26, 2014 /PRNewswire/ --

Recently Launched on IndieGoGo, the XOO Belt is a design-led wearable offering 2,100mAh of anywhere, anytime charge for smartphones 

UK hardware startup Nifty-which broke Kickstarter records with its Nifty MiniDrive in 2012-has announced the first product in their new wearable tech line XOO: a smartphone-charging belt designed in collaboration with iconic London fashion house, Casely-Hayford.

Nifty built the XOO Belt to solve a common problem as simply as possible. Other battery chargers exist but come with trade-offs: bulk, inconvenience or only a trickle of extra charge. The XOO Belt does away with such problems: simple to use, always within reach and as light and stylish as, well, a designer belt.

The XOO Belt line includes two collections: Classic XOO and the Casely-Hayford collection, the result of a collaboration between Nifty and world-renowned British fashion duo Joe and Charlie Casely-Hayford. Rather than a simple tech product the XOO Belt is being designed as a wearable that's a pleasure to actually wear and can be customised to suit any wardrobe.

Counting the likes of David Beckham, Tinie Tempah and Florence Welch among their esteemed client list, Casely-Hayford are at the forefront of sartorial innovation and the collaboration is one of the first to see a primarily tech-focused company engage so closely with a luxury fashion house, reflecting the great development of and demand for wearable technology.

Hidden within the XOO Belt are multiple layers of cutting-edge flexible battery, a first of its kind in wearable tech. Ultra safe and unreactive, completely invisible and clocking in at 2,100mAh of power: enough to fully charge an iPhone 6, and then some. The XOO Belt works with both microUSB (Android) and Lightning cable (Apple devices).

Founding CEO of Nifty, Piers Ridyard said:    

"We were sick of our phones dying by dinner time. A first-world problem but, nonetheless, a really big pain point. The XOO Belt takes away that pain, whenever you need it and wherever you are. Not just a standard tech product but a really nice product that solves a really big problem really well."

About Nifty:

Nifty create design-led tech products to simplify and enhance mobile lifestyles. Their first product, the MiniDrive, was launched on Kickstarter in 2012. It became the highest crowdfunded UK-based hardware project to date having raised $384,319 from an initial goal of $11,000. 

The company, which was named the UK's 30^th hottest startup by startups.co.uk and in the top 50 most exciting European lean hardware startups by tech.eu earlier this year, has eight full-time staff and two non-executive directors. Nifty is based at SpacePort, Manchester.

For more information, please visit http://www.bynifty.com

Notes to Editors:

Piers Ridyard is available for interview on request. For further information, please e-mail alex@bynifty.com.  

SOURCE Nifty