Full Phone Charge, All the Time. A Fashion Wearable That Will Charge Your Things. And Keep Your Pants Up.

News provided by

Nifty

26 Nov, 2014, 15:51 GMT

MANCHESTER, England, November 26, 2014 /PRNewswire/ --

Recently Launched on IndieGoGo, the XOO Belt is a design-led wearable offering 2,100mAh of anywhere, anytime charge for smartphones 

UK hardware startup Nifty-which broke Kickstarter records with its Nifty MiniDrive in 2012-has announced the first product in their new wearable tech line XOO: a smartphone-charging belt designed in collaboration with iconic London fashion house, Casely-Hayford.

Nifty built the XOO Belt to solve a common problem as simply as possible. Other battery chargers exist but come with trade-offs: bulk, inconvenience or only a trickle of extra charge. The XOO Belt does away with such problems: simple to use, always within reach and as light and stylish as, well, a designer belt.

The XOO Belt line includes two collections: Classic XOO and the Casely-Hayford collection, the result of a collaboration between Nifty and world-renowned British fashion duo Joe and Charlie Casely-Hayford. Rather than a simple tech product the XOO Belt is being designed as a wearable that's a pleasure to actually wear and can be customised to suit any wardrobe.

Counting the likes of David Beckham, Tinie Tempah and Florence Welch among their esteemed client list, Casely-Hayford are at the forefront of sartorial innovation and the collaboration is one of the first to see a primarily tech-focused company engage so closely with a luxury fashion house, reflecting the great development of and demand for wearable technology.

Hidden within the XOO Belt are multiple layers of cutting-edge flexible battery, a first of its kind in wearable tech. Ultra safe and unreactive, completely invisible and clocking in at 2,100mAh of power: enough to fully charge an iPhone 6, and then some. The XOO Belt works with both microUSB (Android) and Lightning cable (Apple devices).

Founding CEO of Nifty, Piers Ridyard said:    

"We were sick of our phones dying by dinner time. A first-world problem but, nonetheless, a really big pain point. The XOO Belt takes away that pain, whenever you need it and wherever you are. Not just a standard tech product but a really nice product that solves a really big problem really well."

About Nifty:

Nifty create design-led tech products to simplify and enhance mobile lifestyles. Their first product, the MiniDrive, was launched on Kickstarter in 2012. It became the highest crowdfunded UK-based hardware project to date having raised $384,319 from an initial goal of $11,000. 

The company, which was named the UK's 30th hottest startup by startups.co.uk and in the top 50 most exciting European lean hardware startups by tech.eu earlier this year, has eight full-time staff and two non-executive directors. Nifty is based at SpacePort, Manchester.

For more information, please visit http://www.bynifty.com

Notes to Editors:

Piers Ridyard is available for interview on request. For further information, please e-mail alex@bynifty.com.