Interactive briefing will discuss how the connected marketplace is transitioning from transactional hubs to assistive selling
SANTA CLARA, California, Sept. 26, 2017 /PRNewswire/ -- Frost & Sullivan, the growth partnership company, will be hosting a live, complimentary Growth Innovation Leadership (GIL) briefing titled, Future of B2B Online Retailing: Landscape and Platform, on Wednesday, October 4, 2017 at 9:00 AM CT.
The webinar will offer expert insight from Frost & Sullivan's Visionary Innovation Group Senior Research Analyst, Malabika Mandal,
Online business-to-business (B2B) eCommerce is at an inflection point. The B2B market has outgrown business-to-consumer (B2C) market, marking the beginning of an important transformation for B2B. The focus area for B2B vendors has shifted from procurement tools and electronic data interchange (EDI) to hypermarkets and an omni-channel presence, thereby creating a unique and personalized service experience. B2B growth strategies will include investing aggressively in born-in-the-cloud platforms that are increasingly selling speed, scale, and simplicity.
"The value proposition of B2B models (one-to-many and many-to-many) will depend on the impact of mobility and the role of digital channels. In the one-to-many model, businesses will start their own independent B2B markets, focusing on migrating specific services, such as aftermarket, and offering a wide range of services on the platform and intelligent buy-sell-order matching," states Mandal. "Moreover, B2B will see growth opportunities through the integration with hyper markets, flexible fulfillment, and product customization as a benchmark to delivering a unique buying experience. Evolving with the market's changing needs is important to ensure the business survives and thrives."
Benefits of attending the briefing:
- Understand the trends prevailing in the B2B market and how they can impact growth opportunities;
- Gain insight on the critical elements and technology innovations of the B2B models;
- Learn and recognize strategies that will help innovation in the B2B online retailing market.
About Frost & Sullivan
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