Frost & Sullivan Recognizes Ooyala for Offering Long-Term Customer Value by Focusing on Technology Innovation and Delivering Compelling Interactive Experiences

- Ooyala video solutions enable customers to optimize the entire online video and media management value chain

MOUNTAIN VIEW, California, March 6, 2013 /PRNewswire/ -- Based on its recent analysis of the online video platforms (OVP) market, Frost & Sullivan recognizes Ooyala with the 2012 Global Frost & Sullivan Award for Customer Value Enhancement. Ooyala delivers the best quality experience to viewers by managing key components of the online video value chain, while never losing focus on the ways in which the video product is accessed, received, and experienced.

Ooyala is one of few OVP vendors that has built and deployed a native and fully integrated online video analytics solution. Ooyala incorporates analytics into every element of its product line, offering a solution that combines the strongest video analytics with leading OVP capabilities. This strategy has won it several unique opportunities.

"Ooyala products deliver against high-end publishers most strategic initiatives, and therefore require not only the highest-quality content delivery, but also detailed analysis of performance," said Frost & Sullivan Industry Analyst Loren Johnson. "Ooyala's ability to deliver synergistically against both these competencies is central to its ability to acquire high-value clients."

Ooyala's clientele, which includes commercial video publishers, tends to commit strongly to the online video channel, with clear expectations for a return on investment. Ooyala acknowledges the need to initiate and cultivate strong customer relationships in the online channel. This means focusing on the audience, establishing and growing online viewers, delivering monetization strategies, and building increasingly personalized connections with consumers.

Ooyala's multiple product lines make it a leading OVP vendor, an analytics innovator, an advanced recommendation engine, and an independent publisher of the latest news about the online video marketplace. Ooyala's multiple facets make it a leading OVP vendor, an analytics innovator, and an advanced recommendation engine provider via Ooyala Discovery, which helps customers build enduring relationships with their visitors and viewers, ensuring improved opportunity for content monetization. Ooyala's VideoMind publication also acts an independent publisher, with the latest news and commentary about the online video marketplace. Its Ooyala Discovery recommendation engine helps customers build enduring relationships with their visitors and viewers, ensuring improved opportunity for content monetization.

Ooyala recognizes that in the future, all video content produced will be digitized, categorized, transcoded, and available in all formats and qualities. At that point, the volumes, titles and formats of video content that currently define video libraries and consumer choices will no longer be relevant. Thus, differentiation between video providers is likely to be based on convenience and accessibility, search and recommendations, powered by sophisticated content tagging and indexing systems. To remain viable in this future environment, online video management vendors need to consistently improve their ability to match content with consumer interests.

Ooyala is the only OVP to integrate an in-house recommendation system today. The tools Ooyala has developed are already proving to deliver enhanced customer value and are becoming industry benchmarks.

Ooyala's focus on technologies that deliver customer value, its multipronged approach to online video management, and its ability to continue to innovate enhances its overall value proposition," noted Johnson. "As a testimony to its superior value proposition, Ooyala could survive and thrive without its core OVP solution; it has successfully created multiple markets for itself, extended its impact across verticals, and established market familiarity far beyond its OVP solution."

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

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