Frost & Sullivan New Product Innovation Award Commends Phenofarm® for its Phenolea® Complex

- Phenolea® Complex meets the demand for superior, natural antioxidant ingredients

LONDON, Sept. 26, 2012 /PRNewswire/ -- Based on its recent analysis of the antioxidants market, Frost & Sullivan recognizes Phenofarm® with the 2012 Europe New Product Innovation Award for its highly innovative Phenolea® Complex. The product is set to address the European demand for superior, natural antioxidant ingredients.

Phenolea® Complex is derived from olive fruits and is a standardized extract containing molecules which have a high antioxidant capacity. The product is clean label, containing water soluble molecules and is applicable to many food and beverages.

"This novel natural antioxidant ingredient transfers all the perceived advantages of a Mediterranean diet directly to the food products in which it is used," noted Frost & Sullivan Research Analyst Dr. Kaushik Ramakrishnan Shankar. "It is E-number free and manufactured using a sustainable process."

The raw material is olive pulp which is in abundant supply in Italy. The local source of olives provides IP protection for Phenolea® Complex, while strict control of the supply chain ensures that there are no demand-supply gaps for the raw material. At the same time, the vegetable source of the antioxidant is an added advantage for food manufacturers who would like to create both vegetarian and vegan formulations.

Phenofarm's success lies in developing an eco-friendly process based on membrane technology. This process does not use solvents, therefore removing the problems of both solvent handling and residues in the final product.

"Membrane technologies are considered state-of-the-art in food ingredient manufacture, and provides advantages of reducing both energy and water consumption," explained Dr. Shankar. "These advantages are passed onto customers who can create superior formulations with a natural antioxidant."

The product is traceable with an ISO 22005/2007 certification. In comparison to other products like ascorbic acid and rosemary extracts, Phenolea® Complex is superior in preventive oxidative rancidity in several food products.

"Phenofarm's technological expertise and long-standing domain knowledge have helped customers to create their own unique products," concluded Dr. Shankar. "In addition, local sourcing of raw material and cost-effective processing techniques make the final product highly cost-effective for food manufacturers."

Frost & Sullivan presents this award to the company that has demonstrated excellence in developing a product with innovative elements that leverages leading edge technologies, that offers valued added features and benefits, supports increased customer ROI and has the potential for enhanced customer acquisition/penetration.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Phenofarm®

Phenofarm® is an Italian company active in the production of standardized natural extracts, rich in antioxidant compounds, concentrated into liquids and dry extracts ideal for most formulations. These are natural and innovative products, extracted from fresh edible olives by-products produced by the adjacent oil milling plant.

Phenofarm® production facility is designed to produce large volumes with a patented process which allows the production of Phenolea® Complex, a cost-effective antioxidant, counting on a locally large availability of raw material and a consolidated know-how.

Phenolea® Complex is a new natural antioxidant ingredient which provides protection for food products and for health benefits enhance.

This E-number free new ingredient, manufactured using a sustainable process, is set to address the increasing demand for natural ingredients as an alternative to other natural and synthetic products.

Phenolea® extracts are available in several standardized grades of antioxidant activity.

Phenofarm® products are sourced from locally olive cultivation, in Sabina Valley, Italy, fully traced (Certification ISO 22005:2007).

www.phenofarm.it
Manufacturer certified ISO 9001:2008
Products certified ISO 22005:2007

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Emily Bailey
Best Practices
Frost & Sullivan
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