Frost & Sullivan: Mature Security Mindset in Australia and New Zealand Drives Demand for Advanced Managed Security Services
- Organizations are including professional security services as an add-on to their existing security setup
SYDNEY, Dec. 16, 2013 /PRNewswire/ -- The rising sophistication of the threat landscape is forcing enterprises to tap into the security expertise offered by professional service providers, thus driving the managed security services (MSS) market in Australia and New Zealand (ANZ). Even enterprises with an established in-house security setup are employing security services to complement their existing capabilities and enhance their overall security posture.
New analysis from Frost & Sullivan (http://www.networksecurity.frost.com), Analysis of Asia-Pacific Managed Security Services (MSS) Market 2012, finds that the market in ANZ earned revenues of $591.6 million in 2012 and estimated this to reach $1,609.4 million in 2019.
"The growing recognition among most small and medium businesses (SMBs) about the complexities of the threat environment, coupled with their lack of security expertise and resource constraints, means that the value proposition associated with MSS resonates strongly with them," said Frost & Sullivan Information and Communication Technologies Industry Manager Cathy Huang. "Large enterprises in ANZ too are keen to leverage on the security know-how of MSS market participants, given the dynamic nature of cyber threats nowadays."
The popularity of cloud computing and the bring-your-own-device trend has also increased the appeal of MSS. As a result, service providers are looking to bundle security services into cloud and mobility service packages to allay security concerns among enterprises regarding the threat exposure posed by the cloud and mobile devices.
However, the strong mindset towards product ownership will somewhat dampen the growing momentum of the market in ANZ. With the availability of affordable security products, enterprises prefer spending on dedicated appliances rather than purchasing services they would not wholly own.
Nevertheless, owing to the escalating importance of security in the age of cloud computing and big data, the future of MSS in ANZ is expected to be shaped by enterprise requirements for greater visibility and predictability in their IT footprint. The mature security mindset in ANZ will not only drive uptake, but is expected to boost the demand for advanced MSS capabilities.
"In particular, MSS pertaining to cloud security, data security, forensic services, security analytics, and risk assessment services are likely to gain acceptance," noted Huang. "MSS providers must continue to expand their service portfolios by offering its security services to be more business-centric moving forward."
If you are interested in more information on this research, please send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.
Analysis of Asia-Pacific Managed Security Services (MSS) Market, 2012 is part of the Network Security Technologies Growth Partnership Service program. Frost & Sullivan's related research services include: SIEM and Log Management Market, Global Mobile Endpoint Protection Market, Asia-Pacific Secure Content Management Market, and Asia-Pacific Web Application Firewall Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Analysis of Asia-Pacific Managed Security Services (MSS) Market, 2012
P700-74
Contact:
Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: djeremiah@frost.com
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