Frost & Sullivan Lauds Rogers Communications' Successful Growth-oriented Market Strategy in the M2M and IoT Industry
Continuous focus on R&D and implementation excellence has enabled Rogers to stay ahead of the curve
MOUNTAIN VIEW, California, Sept. 16, 2015 /PRNewswire/ -- Based on its recent analysis of the cellular machine to machine (M2M) and Internet of Things (IoT) industry, Frost & Sullivan recognizes Rogers Communications with the 2015 Canadian Frost & Sullivan Award for Market Leadership for capturing 60 percent of the market share within its industry. Rogers achieved this on the strength of its network assets (both wireless and wireline), innovative service platforms, dedicated channels and partner programs, and millions of deployed M2M endpoints.
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Rogers Communications currently supports more than 1.5 million M2M and IoT connections on its network, which is more than any other mobile operator in Canada. It continues to add thousands of new connections every month and has grown across all main industry verticals, including telematics, fleet management, asset management, retail, healthcare and government.
"Apart from the versatility of its M2M and IoT offerings, Rogers also boasts a robust next-generation cellular network supporting 2G, 3G and 4G deployments, global coverage, and a cloud-based M2M and IoT connectivity management platform," said Frost & Sullivan Industry Director Vikrant Gandhi. "Significantly, the company has a strong ecosystem of M2M and IoT partners comprising application service providers (ASPs) and device manufacturers."
Additionally, Rogers has dedicated business support teams for M2M and IoT; an effective sales, marketing and distribution strategy; as well as an efficient organizational structure. Its comprehensive professional and managed services have helped it emerge as a provider of holistic M2M and IoT lifecycle management services that include device on-boarding, application integration, and monitoring and managing the deployment.
The company's vast partner ecosystem endows customers with access to a wide range of integrated solutions for their unique connectivity requirements. Through these partnerships, Rogers helps customers achieve enhanced productivity, lower costs, and seamless integration of machine data with enterprise IT systems. In the future, Rogers is expected to deliver additional value by delivering cloud-based application hosting and machine data management services.
"Rogers Communications has become the market leader in the cellular M2M and IoT market with its unique ability to serve the broadest base of customers in Canada. Its continuous focus on quality and innovation gives Rogers Communications a great opportunity to enhance its leadership position in the years to come," said Frost & Sullivan Global President and Managing Partner Krishna Srinivasan.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
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