Frost & Sullivan: Investments in Communications Infrastructure to Propel Demand for Test & Measurement Equipment in Latin America
- Upgrades of 2G and 3G technologies to 4G across Latin America and Upcoming Sporting Events in Brazil Drive Demand for General Purpose Test Equipment
BUENOS AIRES, Argentina, Sept. 6, 2012 /PRNewswire/ -- Latin America is one of the emerging regions expected to fuel the growth of the general purpose test equipment industry in the foreseeable future. However, long sales cycles and tight budgets (especially for high-end test equipment), uncertainty concerning capital investments in the region, and a lack of knowledge about test equipment capabilities are expected to curb market growth. Educating customers will be critical to alleviate the impact of these factors on the market.
Click here to view the Analysis of Analysis of the Latin American General Purpose Test Equipment Market video and gain access to the online community- http://bit.ly/Qe1nZp
Frost & Sullivan Measurement & Instrumentation research finds that the Latin American market for general purpose test equipment reached $75.9 million in revenues in 2011. It is expected to more than double during the 2012 to 2018 forecast period due to investments made in the communications network infrastructure in the region, growing electronics manufacturing and outsourcing activities, and an increased level of education likely to boost R&D activity.
If you are interested in more information on this research, please send an email to Francesca Valente, Corporate Communications, at francesca.valente@frost.com, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.
However, capturing the blossoming demand for test equipment is challenging, requiring leading test equipment vendors to work with business partners and local distributors in order to meet the needs for specialized technical support and to improve customer knowledge about equipment procedures, troubleshooting, and maintenance.
"Most sales in Latin America are of an indirect nature. In order to meet the needs for custom solutions and customer education, partnerships with local distributors are formed," says Mariano Kimbara, Senior Research Analyst. "Both pre-sales and post-sales support are important because of the high price of test equipment," adds Kimbara.
Test equipment manufacturers seeking market success must offer devices that cover local needs. To that end, they not only need to build stronger partnerships with local suppliers but also get closer to customers by establishing direct sales channels.
"The Latin American general purpose test equipment market is young and in a development stage. Therefore, the competitive landscape could change drastically depending on the test companies' strategies," highlights Kimbara. "Few vendors are establishing direct sales channels in the region which is expected to help these companies gain better insights into the requirements of Latin American customers.''
Analysis of the Latin American General Purpose Test Equipment Market is part of the Measurement & Instrumentation Growth Partnership Services program, which provides global Mega Trends, information on emerging markets and the latest technology innovations, market, economic, customer, competitive, and best practices research. This CEO 360 degree perspective will enable your company to effectively plan your strategies for growth. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion
Subscribe: Newsletter on "The Next Big Thing"
Register: Gain access to visionary innovation
Analysis of the Latin American General Purpose Test Equipment Market
NAFF-30
Contact:
Francesca Valente
Corporate Communications – Latin America
P: +54-11-4777-5300
F: +54-11-4777-5300
E: francesca.valente@frost.com
Share this article