Frost & Sullivan: Increased Application Functionality Widens Scope of Contact Centre Systems in EMEA
- Vendors must continue to explore interaction channels to sustain a loyal client base
LONDON, Dec. 5, 2013 /PRNewswire/ -- Better application functionality and technology advancements are sustaining the contact centre systems market in Europe, the Middle East and Africa (EMEA). The United Kingdom represents the single largest country market with a 29 percent revenue share, while Africa and the Middle-East will be the fastest growing regions.
New analysis from Frost & Sullivan (http://www.contactcenter.frost.com), EMEA Contact Centre Systems Market, finds that the market earned revenues of €694.2 million in 2012 and estimates this to reach €854.9 million in 2017 at a compound annual growth rate (CAGR) of 4 percent. The study covers inbound contact routing, interactive voice response and voice portal, outbound dialler, quality monitoring, workforce management, and contact centre analytics systems.
Inbound contact routing systems will account for a majority of the market's share in EMEA, though the segment is expected to register a CAGR of just 2.8 percent during the 2012-2017 period. Contact centre analytics systems will be the fastest growing segment as companies like Verint spearhead campaigns to integrate speech analytics into the broader quality monitoring portfolio.
"The driver underpinning the growth of the contact centre systems market in EMEA is the solid demand for contact centre analytics capabilities from organisations across industries," noted Frost & Sullivan Information and Communication Technologies Senior Industry Analyst Suvradeep Bhattacharjee. "The addition of social and mobile contact channels will also widen market potential."
Nonetheless, market growth will be relatively subdued as tight IT budgets and weak economic recovery deter several companies in EMEA from implementing new contact centre systems. The advent of cloud-based contact centre solutions will also dissuade companies from making huge upfront investments in contact centre software systems. Concerns on vendor viability in an ever-changing and consolidating market will further mar the market's prospects, particularly in Europe.
"The changing landscape of the end consumer – digitally connected, social media-savvy, more demanding of personalised customer service – means system suppliers must work more closely with their clients," added Bhattacharjee. "Vendors today are expected to engage with multiple stakeholders within organisations in order to assess the possibilities for new interaction channels and design sound plans to incorporate these new channels, rather than just jumping on the latest trend."
As new customer-centric features and channels evolve, a consultative approach that will help clients develop a robust strategy and an effective budget for legacy system upgrades will be necessary to ensure a loyal installed client base.
If you are interested in more information on this research, please send an e-mail to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska@frost.com, with your full contact details.
EMEA Contact Centre Systems Market (NCF3-76) is part of the Contact Centres & CRM Growth Partnership Service program. Frost & Sullivan's related research services include: EMEA Hosted Contact Centre Market, North America Contact Centre Systems Market, Latin American Contact Centre Systems Market, and Asia-Pacific Contact Centre Applications Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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