Frost & Sullivan Gives Arkadin Emerging Market Innovation Award for its Innovative Go-to-Market Strategy in the Latin American Conferencing Services Market
- Arkadin's strong product, partner and service strategy position it for long-term growth
SAO PAULO, Feb. 11, 2014 /PRNewswire/ -- Based on its recent research on the conferencing services market, Frost & Sullivan presents Arkadin with the 2013 Latin American Frost & Sullivan Award for Emerging Market Innovation. The annual award was presented to Arkadin for its continued focus on growth through geographic expansion, ability to localize for new market requirements, and inclusive approach to emerging markets which position it for even greater growth in Latin America.
"Arkadin's local yet global philosophy has been fundamental to the company's success in Latin America, helping propel sales growth at triple-digit rates in 2012 to surpass $1.5 million in total conferencing services revenue," said Frost & Sullivan Senior Industry Analyst and ICT Team Leader Alaa Saayed. "With the Latin American conferencing services market estimated to grow at more than 20 percent compound annual growth rate within the next six years, Arkadin's advanced portfolio and outstanding go-to-market model will enable continued strong momentum."
The company currently has Latin American operations in Brazil and Mexico, with plans for aggressive expansion throughout the region. Its full range of audio, web and video conferencing and unified communications integration services, address the needs of large multinational enterprises, small to medium regional enterprises as well as carriers seeking a white-label offering.
"Arkadin's product and localization strategy has helped to considerably increase its Latin American business through both direct and indirect sales," noted Alaa Saayed. "Today, almost 25 percent of Arkadin's sales are realized through partnerships with local carriers and channel partners. This figure is expected to swell in the next few years as more carriers and regional technology vendors recognize the value of the partnerships."
"It's an honor to be recognized for the innovation that has propelled our growth in Latin America," says Thomas Valantin, Managing Director for Arkadin Latin America "Our local yet global market strategy will continue to distinguish us as we seek to empower businesses throughout the region with collaboration technologies to help them succeed."
Headquartered in France, Arkadin has expanded its footprint from just three countries in 2002 to 32 today. Servicing approximately 37,000 customers, Arkadin is among the top 10 global conferencing service providers in terms of total conferencing services revenue. Its service and support is offered globally 24x7 in 18 languages, including Spanish and Portuguese. Regional professional services teams are available for consulting, project management, infrastructure integrations and complex customer requirements.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
For the full report visit: https://www.arkadin.com/sites/default/files/frost-sullivan-2013-latam-audio-conferencing-services-growth-leadership-award-report.pdf
About Arkadin
Arkadin is one of the largest and fastest growing Collaboration Service Providers in the world. With a vision rooted in the belief that progress emerges from people's desire to share, Arkadin offers a complete range of integrated audio, web, video and unified communications solutions. These services are delivered in the cloud for fast, scalable deployment and a high ROI. The company's global network of 53 operating centers in 32 countries has dedicated local support teams to service its 37,000 customers. As an NTT Communications Group company, Arkadin offers the most comprehensive collaboration and unified communications services for meeting customer needs around the world. For more information: www.arkadin.com
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Arkadin contact:
Amber Skinner
a.skinner@arkadin.com
SOURCE Frost & Sullivan
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