Frost & Sullivan Commends Imagine Communications for its Business Dexterity in the Video Transcoders Market
-- Imagine Communications' operations span the entire spectrum of online video workflows, from ingest to post-production, and delivery to monetization
MOUNTAIN VIEW, California, March 3, 2015 /PRNewswire/ -- Based on its recent analysis of the video encoding and transcoding market, Frost & Sullivan recognizes Imagine Communications with the 2014 Global Frost & Sullivan Award for Entrepreneurial Company of the Year. Imagine Communications has enriched the Harris Broadcast legacy of engineering excellence and massive industry presence by infusing it with a modern approach to business. To stay relevant in a market influenced by IP, the Internet and bring your own device (BYOD), the company has successfully created agile, software-defined products and solutions that manage, move and monetize video content.
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The original Harris Broadcast, seeing the writing on the wall of its evolving customer base, split into Imagine Communications and GatesAir. The Imagine brand came to Harris via a strategic acquisition, which brought to the table a high-density average bit rate transcoding product that was adopted for over-the-top (OTT) and IPTV use, and a valuable pool of engineering expertise.
"Imagine Communications, despite its legacy in hardware, took the bold step of embracing a far more open, software-centric ecosystem," said Frost & Sullivan Principal Avni Rambhia. "By supporting open standards and interoperable offerings, it may be stoking a much-needed revitalization of the digital media industry, which was beset by customer churn, falling prices, commoditization and technology flux."
In response to the urgent need for flexible, interactive components that can be assembled and leveraged in a best-of-breed manner, the company is reshaping its product portfolio around software implementations running on commercial-off-the-shelf (COTS) computing infrastructure.
Additionally, Imagine Communications was quick to recognize that while the broadcast industry needs to migrate toward IP, it is difficult for companies to implement this migration in wholesale fashion. Therefore, it directed its efforts toward:
- Accelerating the transition from baseband to IP to achieve operational efficiencies and modernized workflows;
- Enabling playout from the cloud to increase viewer/device reach and maximize quality of experience while controlling costs;
- Enhancing advertising monetization opportunities across multiple distribution platforms; and
- Allowing content companies to be agile in terms of workflows, business models and content experiences, through an innovative approach to product and platform design.
Importantly, instead of resorting to price wars, Imagine Communications chose to differentiate itself through value and a customer-centric approach. By serving as a single-stop vendor for end digital media needs, it is well positioned to become a long-term partner for content companies seeking to reinvent themselves in the face of growing competition. This makes it one of the few companies to offer end-to-end workflow under one umbrella.
The company is also aggressively re-architecting traditionally hardware-based form factors into software on COTS hardware, but with hardware-competitive reliability and performance. Overall, through its energetic management team, bold product strategy, decisive acquisitions and fast-paced execution, Imagine Communications has demonstrated all the best practices that Frost & Sullivan seeks in an Entrepreneurial Company of the Year Award recipient.
Each year, Frost & Sullivan presents this award to the small company that demonstrates superior entrepreneurial ability in its industry during the research period. This award signifies the company's identification of a unique and revolutionary product solution with significant market potential. Additionally, it certifies the company's marketing strategy as sound and poised for success.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About Imagine Communications
Imagine Communications Corp., is a global leader of video infrastructure and workflow management solutions serving the media networks, broadcast stations, on-line and communication service providers, and enterprise markets spanning 185 countries. Today, nearly half of the world's video channels traverse through more than 3 million Imagine Communications products deployed around the world. Imagine Communications provides the most complete end-to-end video solutions and is innovating to deliver the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the world. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
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