High-quality products and customer-oriented strategies drive the company towards tier-1 status in East Africa
CAPE TOWN, South Africa, March 3, 2016 /PRNewswire/ -- Based on its recent analysis of the agro processing market, Frost & Sullivan recognises Alpha Grain Millers Ltd. with the 2015 Kenyan Frost & Sullivan Award for Growth Excellence Leadership. Since commencing operations in 2010, Alpha Grain Millers has witnessed phenomenal growth buoyed by innovative business models and robust internal best practices. The popularity of its high-grade Kifaru maize and wheat flour has propelled revenues and sale volumes to far surpass the company's year-on-year plan.
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"A strong value proposition anchored in quality, convenience, flexibility and competitive pricing has been the foundation for Alpha Grain Millers' market expansion," said Frost & Sullivan Industry Analyst Anthony Lawrence. "Adhering to country and global standards has also helped the firm strengthen its hold in the Kenyan agro processing market."
By running its own delivery fleet, Alpha Grain Millers has fine-tuned the logistics side of business and clocked lead times unmatched by tier-1 competitors. The company aims to establish approximately 10 new distribution facilities throughout Kenya before the end of 2016 to further its reach and improve its supply chain network.
While significantly increasing bottom-lines, Alpha Grain Miller is also zeroing in on building long-standing customer relationships centred around an open door policy that promotes employee collaboration and breaks down bureaucracy, which is often associated with large organisations. Excellent customer service is a solid indication of its commitment to providing value to end-users. The company engages with consumers to capture perceptions and expectations that eventually translate into new business opportunities.
With a short-term plan set on bolstering production capacity in Kenya and a medium- to long-term vision fixed on extending its footprint to neighbouring East African countries, Alpha Grain Millers is fast-evolving into a tier-1 business in East Africa.
"The most exciting companies to partner with, or invest in, are those that have an inspirational zeal for growth," said Frost & Sullivan's Global President and Managing Partner Krishna Srinivasan. "Alpha Grain Millers has demonstrated such a focus in the Kenyan agro processing market, by fostering brand loyalty, competing effectively, and carving out a unique, sustainable market position."
Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in capturing the highest annual compound growth rate for the past three years.
Frost & Sullivan's Best Practices Awards recognise companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
About Alpha Grain Millers Ltd.
Alpha Grain Millers Ltd. is a Kenyan milling firm that has been producing high quality flour under the brand name Kifaru. The company was established in 2009 and incorporated on 14th September the same year. It was established with an objective of satisfying the Kenyan Market with high quality grain products. It produces/manufactures an array of products like Maize meal, Wheat Flour, Bran and Animal Feeds. Alpha Grains has invested heavily in modern and technologically advanced milling machines. We also have a technologically superior packaging machine which packs the production faster and neatly.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
SOURCE Frost & Sullivan