Leddar technology's attractive cost-performance ratio allows OEMs to make active safety available to mainstream markets
MOUNTAIN VIEW, California, Jan. 7, 2016 /PRNewswire/ -- Based on its recent analysis of the advanced driver assistance systems (ADAS) market, Frost & Sullivan recognizes LeddarTech with the 2016 North American Frost & Sullivan Award for Product Innovation. The company markets an innovative time-of-flight optical detection and ranging technology, named Leddar, which brings many new capabilities to the table. These include short- and long-range detection capabilities for a variety of automotive and transportation applications, narrow to wide fields of view, low sensitivity to dust and dirt, and a range-to-power ratio superior to existing Light Detection and Ranging (LiDAR) technologies. Leddar technology's high sensitivity and immunity to noise, and reliable performance in challenging weather conditions, are also notable capabilities worth recognition.
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Its key advantage, however, is its cost-performance ratio, which is better than most traditional sensors deployed by original equipment manufacturers (OEMs). With this cost advantage, Leddar technology is expected to enable OEMs to deploy ADAS in their high-end vehicle models and also in the more affordable ones, thus contributing to the adoption of ADAS in the mainstream car market. This superior cost-effectiveness of Leddar will also help carmakers remain competitive in the growing ADAS and automation segments.
Leddar sensing technology can be integrated easily into standard automotive components and systems. "OEMs will benefit from Leddar technology's ability to integrate perfectly in the overall sensor fusion architecture with other key sensors, such as cameras, radars and even LiDAR, a feature which adds to the system performance redundancy," said Frost & Sullivan Research Analyst Praveen Chandrasekar. "So far, more than 450 organizations are evaluating Leddar technology or working on it in a variety of markets."
LeddarTech is already working with customers in various industries beyond automotive ADAS/automated driving. Leddar technology's other top areas of applications include intelligent transportation systems; smart homes and buildings; industrial automation; precision farming; heavy machinery collision avoidance; occupancy and gesture recognition; drone and unmanned vehicle navigation; and smart lighting.
In terms of active safety/ADAS applications, Leddar technology can be leveraged in various sensor-based systems, such as forward/rear collision warning, blind-spot monitoring, cross-traffic alert, park assist, emergency braking, traffic jam assist, and in-cab driver and passenger monitoring. LeddarTech's non-exclusive agreement with Valeo for the development of infrared sensors for obstacle detection and tracking for different ADAS applications should bring many of these active safety applications to the market in the near term.
"The partnership with Valeo has been the first step for LeddarTech to move beyond being primarily a sensor module supplier to become an application-specific integrated circuit (ASIC) provider for a wide range of applications," pointed out Chandrasekar. "Developing custom solutions around its Leddar core will enable the company to meet different client requirements and achieve a faster time to market for ADAS or other applications."
The LeddarCore IC offering will become a centerpiece to provide maximum design flexibility, serving as the core for the development of multiple module configurations optimized for each intended application. The technology will give customers the latitude of having such customized modules developed and supplied by LeddarTech or, for large volume applications, acquiring the LeddarCore ICs to develop their own Leddar solution.
Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in developing a product with innovative elements that leverages leading-edge technologies, offers valued-added features and benefits, supports increased customer ROI, and has the potential for enhanced customer acquisition/penetration.
"LeddarTech has reflected deep understanding of both OEM and end-user needs in developing its innovative Leddar product," said Frost & Sullivan Global President & Managing Partner Krishna Srinivasan. "The Leddar solution is uniquely positioned for sustained success in the ADAS industry because it addresses the core issues that customers care about—quality, cost, flexibility and reliability."
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About LeddarTech (www.leddartech.com)
Founded in 2007 as a successful spin-off of Canada's leading optics and photonics research institute, LeddarTech® is the world's only supplier of advanced detection and ranging systems based on patented, leading-edge sensing technology that performs time-of-flight measurement using pulses from infrared light processed through innovative algorithms, detecting a wide range of objects in various environmental conditions. Leddar® technology is highly adaptable, serves multiple markets and comes in different formats, providing brand owners and OEMs with a solution that meets their needs while ensuring quick and simple integration.
Learn more about LeddarTech solutions for automotive ADAS.
LeddarTech, the LeddarTech logo, Leddar, and LeddarCore are trademarks or registered trademarks of LeddarTech Inc.
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