- VBrick's expertise in video encoding positions it uniquely to cater to enterprise IT departments that have homegrown solutions
MOUNTAIN VIEW, California, Jan. 19, 2015 /PRNewswire/ -- Based on its recent analysis of the enterprise video webcasting solutions market, Frost & Sullivan recognizes VBrick Systems with the 2014 Global Frost & Sullivan Market Leadership Award for excellence in capturing the highest market share within its industry. VBrick's leading 12-percent share of the global enterprise video webcasting solutions market is a testament to its foresight in recognizing future growth trends and changing customer requirements. It translated these insights into actionable data by being one of the first traditional on-premise-based webcasters to launch a viable cloud-based offering.
VBrick was quick to respond to the opportunities in cloud-based webcasting by instituting a new executive team with an extensive cloud and software as a service (SaaS) background, and re-architecting its solution from the ground up for the cloud. Cloud- and SaaS-based solutions' undeniable advantages over on-premise solutions include scalability, reliability, flexibility, convenience and ease of maintenance, especially for large, live events. VBrick also drastically altered its pricing model, switching to a per-user license fee, meaning that the fee will reduce as the number of employees increases.
"Even as the cloud and hybrid deployment models are fast becoming the preferred solutions, several enterprises that have the resources and time have stitched together point solutions as a home-grown webcasting solution," said Frost & Sullivan Industry Analyst Anisha Vinny. "This allows enterprise IT organizations to work within the constraints of their budgets while leveraging existing infrastructure investments. VBrick Systems is uniquely positioned to cater to this market."
VBrick's end-to-end video webcasting platform is involved in every step of the enterprise video workflow, from ingest and transcoding to delivery and management. One of the most important distinguishing features of VBrick is that its platform, when combined with VBrick's Distributed Media Engine (DME), can enable enterprises to reach employees, irrespective of their location. Although the cloud-native architecture of the platform is a critical differentiator, VBrick Rev™ is also being delivered as an on-premises solution for companies that have compliance and governance restrictions.
VBrick Rev has a clean, intuitive and easy-to-use interface that encourages it adoption among business and technology users. The company's immediate product plans include expansion of Rev for deeper integration with devices such as encoders and the DME, and tighter integration with other enterprise systems, such as SharePoint and video conferencing.
Over the past year, VBrick's software revenues grew from 60 percent to about 70 percent of its total revenue, decreasing the company's dependence on the sale of point solutions. It has emerged as the enterprise video solution of choice for some of the world's largest businesses; its illustrious clientele includes 100 of the Global Fortune 500 companies. It is particularly strong in healthcare organizations, business and technology services, financial services firms and educational institutions. Geographically, the United States is still the company's largest market, but it is witnessing strong growth in Europe and the Middle East.
"Overall, VBrick's multi-pronged strategy of transitioning to a cloud-native architecture, simplifying its pricing model while focusing on building an intuitive, easy-to-use platform, has been critical to lowering barriers to video adoption and, ultimately, the company's success," noted Vinny.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
About VBrick Systems
VBrick is a leading provider of enterprise video platforms with thousands of customers worldwide. Its solutions enable organizations to create, manage and distribute rich media information from virtually any source – from tablets, unified communications clients or cameras, to virtually any screen – from desktop to digital signage. Customers use VBrick for automated, integrated live and on-demand video in executive webcasts, online training, distance learning, communications and marketing. Learn more at www.vbrick.com.
VBrick is a trademark of VBrick Systems, Inc., USA.
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