Frost & Sullivan Acclaims RIM's Aggressive Competitive Strategy and Second-to-None Mobile Device Management Capabilities

MOUNTAIN VIEW, California, March 5, 2012 /PRNewswire/ --

RIM's strong emphasis on competitive and market intelligence allows it to identify market opportunities and provide strategic information to its sales teams all over Latin America

Based on its recent analysis of the mobile device management (MDM) market, Frost & Sullivan recognizes BlackBerry® maker Research In Motion (RIM) with the 2011 Latin America Frost & Sullivan Award for Competitive Strategy Leadership. The Latin American smartphones market registered sales of 25.8 million units in 2011, representing a 73.5 percent growth rate over 2010. Currently, RIM is the company with the best competitive strategy and capabilities to make the most of the immense opportunities in the MDM market.

RIM's robust competitive strategy leverages its strong client base and brand awareness in the enterprise segment to upsell end-to-end mobile solutions, including leading-edge and highly effective MDM capabilities. RIM is truly a pioneer in terms of MDM and has been delivering top-of-the-line MDM solutions all over the world since 1999.

"In Latin America, RIM has been focused on large enterprise accounts, small and medium businesses (SMBs), as well as government departments to increase their installed base and MDM clients," said Frost & Sullivan Industry Analyst Fernando Belfort "In addition, RIM's acquisition of Ubitexx and its transformation to BlackBerry Mobile Fusion will empower clients to incorporate secure device management for other mobile platforms such as Android and iOS-based devices and tablets, all managed from a single Web-based console."

Due to its strong presence in the MDM markets, RIM is recognized as a leading brand in Latin America among small, medium, and large organizations.

"RIM's impressive client base demonstrates the company's ability to address the enterprise mobility needs of diverse verticals," noted Belfort. "Clients have a positive perception of RIM's push technology, network and data usage efficiency and effectiveness, access to enterprise applications, and over 500 IT policies available through the company's BlackBerry Enterprise Server solution."

About the Award

Frost & Sullivan presents the Competitive Strategy Leadership award in Latin America to the company whose competitive strategy has yielded significant gains in market share during the research period. Often, the recognized company has taken advantage of recent market changes that facilitate the introduction of novel methods of capturing and solidifying market presence. Alternatively, it may have executed an inventive strategy within the existing competitive landscape, empowering itself to overtake the competition. The company captures the attention of the competition, which quickly adjusts in order to protect its own market position. These innovations are expected to produce lasting, precedent-setting trends in the industry.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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Contact:
Mireya Espinoza
P: +1-210-247-3870
F: +1-210-348-1003
E: mireya.espinoza@frost.com