Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

From a Burden to a VAS - Secret Behind Free Commercial Wi-Fi in Italy Top Retailer UniEuro


News provided by

Huawei

11 Dec, 2017, 07:05 GMT

Share this article

Share toX

Share this article

Share toX

SHENZHEN, China, Dec. 11, 2017 /PRNewswire/ -- UniEuro is one of the Top 3 Italian retailers in home appliances and digital products. It has developed into a well-known European chain enterprise of electric appliances since 1967, following the business principle of "Excellence and Achievement." Consumers have been impressed by its high-quality products, abundant choices, and professional service.

With the development of mobile Internet and smartphones, Internet access at anytime, anywhere has become an expectation. According to Mobidia, Wi-Fi networks carry about 70% of the world's data traffic on smartphones. The proportion reaches 80% or even higher in indoor scenarios. Free Wi-Fi service is indispensable almost everywhere. Therefore, more shopping malls and supermarkets hope to attract customers and improve service satisfaction by providing free Wi-Fi service. However, free Wi-Fi service in shopping malls and supermarkets face the following problems:

  • Unprofessional network planning: No simulation tool or only 2D simulation tools are available, which cannot prevent interference between APs on the same floor and neighboring floors. Many Wi-Fi coverage holes exist, so Wi-Fi access fails to achieve the concurrent access capability and access rate as designed. STAs of customers always fail to obtain IP addresses and are disconnected frequently during roaming, greatly degrading customer experience. Unprofessional or improper network planning may also cause inaccurate STA location.
  • No return on investment (ROI): Wi-Fi solutions in the industry typically provide Internet access and simple Portal advertisement push, with little ROI

As one of the Top 3 shopping malls and supermarkets in Italy, UniEuro is committed to providing customers with stable, high-quality free Wi-Fi service. Therefore, UniEuro requires a Wi-Fi solution that can achieve 100% coverage, eliminating signal interference between APs on the same floor and neighboring floors. Customers can easily access the Wi-Fi network to enjoy high-speed Internet service even in densely populated scenarios. Additionally, UniEuro needs to leverage the Wi-Fi network to serve the enterprise itself. Accurate STA locations, device model, and other information gathered from the Wi-Fi network are integrated with a professional third-party retail analysis platform for customer archiving and analysis. Based on the analysis result, UniEuro can trace the efficiency of marketing strategies and advertisements. The Wi-Fi network becomes an online-offline integrated marketing tool as well as an open platform, which can be integrated with professional third-party retail analysis platforms.

Huawei's commercial Wi-Fi solution for shopping malls and supermarkets has been selected as the Wi-Fi network provider for UniEuro after profound research. Huawei won UniEuro's trust for its high-performance APs, professional automated network planning tool, eSight location engine, and open architecture.

  • Huawei's high-performance indoor AP5030DN supports the HD Boost feature that allows customers to easily access the Wi-Fi network in densely populated areas in shopping malls and supermarkets.
  • Huawei's professional 3D network planning tool can avoid coverage holes and signal interference between APs on the same floor and neighboring floors. This significantly optimizes access experience in shopping malls and supermarkets, and lays a solid foundation for accurate STA location.
  • Huawei's solution allows for easy advertisement customization and push on customizable portal pages to maximize the value of entrance advertisements.
  • Huawei's unique eSight PAIRS wireless location solution implements accurate STA location for customer. Location information is transferred to a third-party professional retail analysis platform through application programming interfaces (APIs). The platform creates archives for customers' location information, enabling UniEuro to learn customer preferences and perform Big Data collection and analysis. Based on the effect of online and offline promotion advertisement, UniEuro can develop more effective marketing activities, greatly improving the ROI of advertisements.

Huawei's commercial Wi-Fi solution for shopping malls and supermarkets improves advertisement delivery efficiency and marketing quality. Free Wi-Fi service becomes a marketing tool with a high ROI, evolving from a burden to a value-added service (VAS) for UniEuro.

Modal title

Also from this source

HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging

HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging

On 10 July, HUAWEI proudly announces the global launch of its imaging flagship smartphone—the HUAWEI Pura 80 Series. Set to redefine the boundaries...

Huawei Named a 2025 Gartner® Peer InsightsTM Customers' Choice for File and Object Storage Platforms for the Fourth Year Running

Huawei Named a 2025 Gartner® Peer InsightsTM Customers' Choice for File and Object Storage Platforms for the Fourth Year Running

Huawei was recognized as a Customers' Choice for the fourth consecutive year in the 2025 Gartner Peer Insights™ Voice of the Customer report for File ...

More Releases From This Source

Explore

Computer Hardware

Computer Hardware

Computer Hardware

Computer Hardware

Networks

Networks

Networks

Networks

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.