FrieslandCampina Asia's Drink.Move.BeStrong Nutrition Campaign Wins Best Use of Corporate Social Responsibility Practices
SINGAPORE, Aug. 12, 2015 /PRNewswire/ -- FrieslandCampina, one of the world's biggest dairy companies, was crowned the winner for Best Use of CSR Practices in FMCG at the 5th Best CSR Practices Awards 2015 ceremony held in Singapore today. The award recognises corporate sustainability and responsibility programmes that have made a meaningful and positive impact on the communities and environment in which they operate.
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In a tough competition against strong contenders in the same category, FrieslandCampina's flagship Drink.Move.BeStrong nutrition advocacy campaign, which helps shape healthy lifestyles across communities in the region, won over the judges for its strategic brilliance in matching its CSR programme to organisational goals, and for its approach in reaching and engaging stakeholders.
Commenting on the award, Mr. Piet Hilarides, Chief Operating Officer Consumer Products Asia, FrieslandCampina, said: "I am proud that FrieslandCampina's efforts in combatting the double burden of malnutrition and addressing nutrition security in Southeast Asia have once again been granted recognition by our peers and industry partners. We have always believed in the strength of collaborating with multiple stakeholders to achieve our ambitious CSR targets and this award, our second win this year for our Drink.Move.BeStrong campaign, is a testimony to the commitment of FrieslandCampina and its partners to improving the health and well-being of consumers in the region. We look forward to rolling out our plans to further expand the reach of Drink.Move.BeStrong across Southeast Asia throughout 2015."
Drink.Move.Be Strong was devised as a call-to-action to encourage children in Southeast Asia to lead healthier and more active lifestyles which is especially critical when there is a rising trend of both under and over nutrition among children[1]. Since its launch in 2014, the campaign has reached out to more than 68 million people in Southeast Asia through strong collaborations with multiple stakeholders including schools, parents, national and local governments, retailers, media and Junior NBA. The growing campaign currently runs in Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
The 5th Best CSR Practices Awards 2015 is presented by CMO Asia and this year's awards attracted more than 450 nominations from organisations across the region.
| [1] FrieslandCampina's South East Asia Nutrition Survey (SEANUTS) is the largest and most extensive multi-centric nutrition and health study ever done in Southeast Asia. This study investigated anthropometry, dietary intake, nutritional status, physical activity levels and cognition of 16,744 children between the ages of six months and 12 years. |
For more information, please contact:
| FrieslandCampina |
Spurwing Communications |
| Natalie Yuen, Regional Manager, |
Emma Thompson / Stephanie Tan |
| T: +65 6580 8419 |
T: +65 9107 5559 |
| Email: FC@spurwingcomms.com |
About Royal FrieslandCampina
Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.3 billion euros, FrieslandCampina is one of the world's largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 32 countries and over 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with over 19,000 member dairy farmers in the Netherlands, Germany and Belgium -- making it one of the world's largest dairy cooperatives.
For more information please visit: www.frieslandcampina.com.
About FrieslandCampina Consumer Products Asia
FrieslandCampina's Consumer Products Asia business group consists of operating companies that are active in the consumer products segment in Asia. FrieslandCampina has acquired excellent positions in many countries with strong brands and a wide range of products. These activities have a long and rich history. The export of dairy from Western Europe began back in the 1920s. The range of long shelf life products has expanded significantly: from milk powder, condensed milk, infant and children's nutrition to dairy drinks, yoghurts and desserts. FrieslandCampina has operating companies in mainland China, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Hong Kong and the Philippines. In Asia we market brands that have acquired strong positions. Dutch Lady is legendary in Malaysia and Vietnam, Foremost is a leading brand in Thailand, Frisian Flag is widely known in Indonesia.
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