Fraikin and Masternaut Team Up in Europe to Offer an Innovative Commercial Telematics Solution

RUEIL MALMAISON, France, January 9, 2015 /PRNewswire/ --

Fraikin, a European leader in industrial and commercial vehicle rentals, has announced a new commercial telematics offering, developed in partnership with Masternaut, Europe's largest provider of telematics solutions.

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Since 1944, Fraikin has supported its customers in their choice of hire vehicles by offering solutions tailored to their needs, and offers a wide range of associated services together under the Full Service banner.

To enrich its service delivery in a highly competitive industry, Fraikin has launched mySmartFleet by Fraikin®, an innovative telematics offering, enabling customers to optimise the management of their fleets and increase productivity. Using Masternaut's patented CANbus data acquisition technology, Fraikin is offering a smart approach to telematics, enabling customers to enhance how the data that is collected is used.

Fraikin has set up a dedicated team to support customers in the use and customisation of the platform. Customers will have tailored monthly reports made available to them to help synthesise key data and prioritise corrective actions. With five years' experience on a multi-brand fleet of over 1,000 vehicles, Fraikin will provide a benchmark for customers to compare performance to that of their competitors.

Companies will be able to track and manage their fleet in realtime, making decisions based on the data, establish an eco-driving policy and ensure compliance with the cold chain. Customers will have the tools necessary to achieve fuel savings, reduce downtime of vehicles, increase the safety of their drivers, and reduce their carbon footprint.

"Today our customers are, more than ever, looking for a better control over their fleet spending," commented Hugues Rougier, CEO of Fraikin. "As a premium player in the contract hire market for several decades, it was key for us to offer our customers a completely innovative, useful and tailored service. Working with Masternaut - a partner for more than seven years and the largest European provider of telematics solutions - was the obvious choice. Masternaut's expertise and technological innovation allow us to bring real value to our offering."

Martin Hiscox, CEO of Masternaut, added: "This partnership with Fraikin represents a real opportunity for Masternaut. Beyond the strong relationship we have had with them for seven years and our shared values, the leading position of Fraikin and the power of its network will allow us to reach other markets that Fraikin has access to. This collaboration will also enable our R&D teams to benefit from the knowledge and expertise of the Fraikin business for future solutions that perfectly meet the needs of the market. This partnership reinforces our commitment to enhance the development of our indirect sales channel."

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