LONDON, January 20, 2016 /PRNewswire/ --
A first of its kind #18TOWIN sees fans predict the outcomes of the world's biggest penalty shootout when Europe's best players face-off behind the scenes from January 22nd to February 5th
FOX Sports today unveils #18TOWIN, its first ever global social media activation officially dedicated to promoting the return of the Bundesliga on Friday January 22nd at 8.30pm (Central European Time - CET).
(Photo: http://photos.prnewswire.com/prnh/20160120/324285 )
(Photo: http://photos.prnewswire.com/prnh/20160120/324286 )
(Photo: http://photos.prnewswire.com/prnh/20160120/324287 )
#18TOWIN is a two-week online campaign featuring all 18 Bundesliga clubs in training as some of the world's best players go up against their own teammates in a hit or miss penalty shootout. Fans vote on social media platforms using the universal language Emoji to predict which players will score, and which players crack under pressure. Once the predictions are in, the results will be revealed on all FOX Sports platforms on Friday February 5th at 5.30pm (CET).
Top players including Marco Reus, Fabian Johnson, Marco Fabian and Pierre-Emerick Aubameyang are taking part in the #18TOWIN challenge and the hashtag has already reached over 30 million people online.
Exclusive and fun content will be unlocked on Twitter and Facebook for users who submit and share their predictions online. The game allows FOX Sports to engage with new and existing fans all over the globe driving tune-in to the league's return in an enjoyable, competitive and unique way.
Bundesliga fans in the US, Italy, Netherlands, Latin America and Asia will continue to enjoy some of Europe's most exciting football from January 22nd on FOX Sports.
#18TOWIN
ABOUT FOX SPORTS
FOX Sports is FOX Networks Group's core sports property. The channel is the world's leading sports television brand, both in terms of distribution and programming rights. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation and has quickly set a new standard of excellence in international markets through its bold production values, engaging commentary and presenters. FOX Sports carries some of the world's most watched and most sought after sports franchises including the Barclays Premier League, Serie A, Bundesliga, the FA Cup, the League Cup, Coppa Italia, the UEFA League, Copa Sudamericana, the NFL, MLB, and premiere tennis, golf and racing events. The FOX Sports multiplex, which currently include FOX Sports 2, FOX Sports 3, FOX Sports International and FOX Sports Eredivisie, reaches 73 million homes in 88 countries and 8 languages outside of the U.S. It is accessible via SD and HD linear feeds as well as through the authenticated FOX Sports Play app.
For more information / press enquiries:
Antoine Chapuy
+44(0)203-426-7126
antoine.chapuy@fox.com
Belen Frias
+34(0)91-702-26-90
belen.frias@fox.com
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