Forno, Adult Entertainment for Smart TV, Increases Focus on Russian Market

LONDON, February 22, 2013 /PRNewswire/ --

Since its launch on Smart TVs in Russia, adult app forno has refocused its attention on the Eastern European market to cater for the fast increasing Smart TV penetration and usage.

As international providers of adult entertainment for Smart TVs, forno are now focussing their attention on the Russian market following the significant increase in Smart TV penetration and usage.

Forno's marketing director explains, "When we went live in Russia in October last year we expected some organic growth, but not to the extent we've seen. Smart TV penetration and usage and the take-up of the forno service in Russia have made us re-assess our marketing strategy across Europe."

"In December and January we saw Russian registrations increase by 40% and then 55% from previous months," he adds. "To help reach our Russian audience, we've recently implemented a Russian language website and added the facility to pay in Roubles. We'll also boost our marketing activity in Russia throughout 2013."

"We are still dealing with early adopters of Smart TVs - we know that in Western Europe Smart TV penetration and usage is still relatively limited, so the surge of Russian registrations shows us that Russian consumers are adopting Smart TV technology quicker than in most western European territories."

Forno provides users with the largest collection of adult movies available on Smart TVs. With thousands of titles from all the top adult studios from around the world, users can register for free on the TV or on the website. Forno offers a range of options from 12-hour unlimited passes to monthly subscriptions with a range of price options available.

Forno is available on a range of Smart TV devices.

About forno

Forno is the first and unique adult content orientated services specifically for Smart TVs and other connected TV devices. It is free to register and provides TV viewers with the greatest depth and range of adult material via their Smart TV.  Viewers are guaranteed a safe and secure experience, free from the threat of internet virus and other malware normally associated with adult content online.

Contact: +44(0)208-2322020