- New UK Director and Global CMO Join the Company
LONDON, Nov. 5, 2013 /PRNewswire/ -- ForeSee, the global leader in technology-driven customer experience analytics, today announced that Dave Scott has been appointed Chief Marketing Officer, a crucial executive position designed to develop and execute marketing and brand strategy to support the company's aggressive growth plan. Former Kyriba and IBM executive Ben Stollard has also joined the company as UK Director.
(Logo: http://photos.prnewswire.com/prnh/20110819/DE54780LOGO)
As CMO, Scott is guiding the strategic direction of the ForeSee marketing team, including marketing communications, corporate communications, social media, events and conferences, branding and corporate marketing and strategy, while working collaboratively with the sales, product development and client services teams.
Stollard is responsible for developing the UK sales teams to meet the growing demand for ForeSee's online and mobile customer analytics tools. He plays a key role in driving further market awareness and developing new business strategies.
"Dave has the experience and insights to help us emphasise existing brand strengths while also elevating and expanding our audience and message," said Larry Freed, president and CEO of ForeSee. "Ben on the other hand has a very successful track record in managing sales teams and consistently driving revenue. We're looking forward to his contributions as we continue to grow and evolve."
Scott joins ForeSee with more than 20 years of marketing experience with both successful technology start-ups and Fortune 500 companies as a top-tier marketing executive. In his previous role, Scott was the CEO and founder of Marketfish, a venture capital-backed technology platform for lead generation and data management. With 15 years of experience in sales management, Stollard joins the company from SaaS provider Kyriba where he was Vice President of Sales for Northern Europe. Prior to that, he was North European Sales Leader for IBM within the Business Analytics Division of Software Group.
"ForeSee's history of tremendous growth and industry leadership is impressive, and I am keen to replicate that success across the UK and wider European market," commented Stollard. "We already have some fantastic customers on board (including House of Fraser, DFS, TUI, British Airways), and I'm looking forward to introducing new global brands to ForeSee."
About ForeSee
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritise improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimising the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.foresee.com for customer experience solutions and original research.
CONTACT:
Nikki Alvey
Senior Associate
The PR Network
Tel: (0)7973-354-706
Share this article