Flytxt Appoints Mario Nolla as Vice President, Analytics and Consulting Practice

DUBAI, UAE, May 18, 2015 /PRNewswire/ --

Flytxt, a leading Big Data Analytics solution provider for Communication Service Providers (CSPs), today announced the appointment of Mario Nolla, a telecom industry veteran with more than 15 years of experience as Vice President, Analytics and Consulting Practice. Mario joins Flytxt from Etisalat Group, where he served for 6 years as the Director, Customer Value Management overseeing customer value and experience management strategies of its 19 subsidiaries across the globe.

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Mario Nolla will lead the Analytics and Marketing Consulting Practices of Flytxt, working closely with clients to enable them extract maximum business value from their data by leveraging Flytxt platforms, packaged analytics models, business applications and best practices.

Mario will report to Dr. Vinod Vasudevan, Group CEO, Flytxt. Commenting on the appointment, Dr. Vasudevan, said, "Mario has executed many successful analytics-driven customer experience programs in diverse telecom markets. I am confident that his extensive experience in Marketing and Analytics domains would serve well to further enhance our customer engagement practices; delivering higher measurable economic value to our customers."

Mario Nolla, while speaking on the occasion commented, "Customer centricity and operational efficiency are rapidly becoming an absolute necessity for CSPs' business profitability. I am excited to join Flytxt, who offers a unique approach combining technological and consulting services to significantly improve clients business through faster, deeper, analytics-based intelligent decision making support."

Mario's international experience spans across management consulting for Telecom-specialized firms such as Cluster Consulting and Delta Partners, as well as Technology start-ups such as Strands. Mario holds an Economics degree from Universidad Autonoma de Madrid and an MBA from Instituto de Empresa (Madrid) and Andersson Business School in UCLA (California, USA).

About Flytxt 

Flytxt is a leading Mobile Consumer Analytics solution partner for Communication Service Providers (CSPs) and Mobile Enterprises across the globe. The company offers full suite of internal and external monetization solutions for increasing revenue, reducing churn and enhancing customer experience. Flytxt offers solutions with full service delivery model, combining Technology, Consulting and Execution to deliver guaranteed economic impact to its customers. The company has deployed its platforms with more than 50 customers across 32 countries, analyzing data of more than 500 million mobile consumers, delivering 2 to 7% economic impact consistently. Flytxt has its headquarters in the Netherlands, corporate office in Dubai and also presence at Trivandrum, Mumbai, London, Singapore, Lagos, Nairobi, Dhaka and Mexico City.

Media Contact:
Gargi Basu
gargi.basu@flytxt.com
+91-9745769488
Manager - Marketing
Twitter - @Flytxt