NEUSTADT AN DER AISCH, Germany, June 5, 2013 /PRNewswire/ --
Climate protection at a mouse click is well received in the online print shop
"Since our online print shop has introduced the option of printing orders in a carbon neutral way, around five percent of customers in Europe are choosing the environmentally friendly production each month," Martin Betz, Technical Operations Manager of Onlineprinters GmbH, explains the success. "Since introducing the option in January 2013, we have observed exactly how much the online shoppers are interested in carbon neutral production. The rate has stabilised already after a short time - the interest from other European countries, too, has exceeded our expectations. We are very pleased with this success," Betz adds. The German company Onlineprinters GmbH is one of the largest online print shops in Europe, producing a broad range of offset and digital printed products. "Printings simply ordered online!" is the business motto that enables customers to process their print jobs in the online shop http://www.onlineprinters.com themselves and upload their print files.
Each month, around five percent of customers chose the "carbon neutral print" option to offset the carbon emissions by means of emission reduction certificates from climate protection projects. ClimatePartner is the climate protection partner of Onlineprinters. The climate protection specialist is certified by TÜV Austria and offers IT system solutions for carbon accounting - for online traders among others - and has calculated the carbon footprint of the online print shop, allowing the carbon emissions of each single print order to be determined automatically. ClimatePartner provides climate protection projects for Onlineprinters from which customers can select a project during the ordering process to offset the carbon emissions created by the corresponding print order. Among others, customers can choose a forest protection project in Mozambique, a hydroelectric power project in Katuntsi, Bulgaria, and a wind energy power project in Bandirma, Turkey.
Climate protection in the online shop at a mouse click
"Our customers' interest in carbon neutral production is surely due to the convenient integration into the ordering process, the attractive climate protection projects and the transparent processing. Climate protection in the mail order business requires simple and transparent solutions." Betz believes that this is a major factor for many customers of Onlineprinters to deliberately opt for environmental and climate protection. Climate protection in the online shop works at a mouse click: The carbon emissions of each print order are automatically highlighted to customers in the online shop of http://www.onlineprinters.com. Customers can decide themselves whether a print order is carbon neutral and offset the calculated emissions of their printed products. On average, the extra costs are currently 0.7 percent of production costs. "This relatively small amount reflects the high standard of environmental protection in our company," Betz explains.
Link to the explain-it video clip "Printings simply ordered online":
About Onlineprinters GmbH
German Onlineprinters GmbH is one of Europe's largest online print shops. All standard printed products are produced in the PSO-certified production department in premium offset quality and in flexible digital printing technology and are distributed via online print shops. Detailed information on products and company is available in the online shop and mobile shop of http://www.onlineprinters.com
SOURCE Onlineprinters GmbH