Fitbit Announces Fitbit Charge, Fitbit Charge HR and Fitbit Surge - 3 New Fitness Trackers for Everyday, Active and Performance Consumers

DUBAI, UAE, October 28, 2014 /PRNewswire/ --

Powerful lineup features continuous, automatic heart rate tracking; GPS; smartwatch functionality; plus all day activity and automatic sleep tracking

Fitbit, Inc., the market leader in the fast-growing Connected Health and Fitness category, today unveiled three new activity and sleep-tracking products: Fitbit Charge™, Fitbit Charge HR™ and Fitbit Surge™. Continuing its mission to inspire people to lead healthier, more active lives, Fitbit extends its award-winning line with innovative devices to help a range of consumers reach their health and fitness goals:

• Fitbit Charge - a high-performance wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health
• Fitbit Charge HR - an advanced tracker that delivers continuous, automatic wrist-based heart rate, Caller ID and all-day activity tracking for active users: regular exercisers looking to push their fitness further
• Fitbit Surge - a sleek Fitness Super Watch that offers the best of GPS, continuous wrist-based heart rate, all-day fitness tracking, and smartwatch functionality in one device, for people dedicated to reaching their peak performance

"Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health," said James Park, CEO and Co-Founder of Fitbit. "That being said, we understand that everyone's approach to fitness is different. With the addition of these new products, Fitbit offers the widest variety of trackers-at affordable prices across all mobile platforms-ensuring that everyone can find the right fit for their lifestyle and their goals."

Energize Every Day with Fitbit Charge 

Fitbit Charge is ideal for people looking to track everyday activity to take their fitness to the next level. This high-performance wristband displays all the most important stats right on the wrist.

Fitbit Charge features include: 

• Tracking of steps taken, distance traveled, calories burned and floors climbed
• Exercise tracking to easily record workouts, see real-time exercise stats and have summaries appear automatically on the Fitbit dashboard
• Bright, OLED display showing time of day and real-time stats
• New automatic sleep detection monitors sleep quality using motion analysis to understand sleep and wake times; also features a silent, vibrating alarm
• New Caller ID helps users stay connected to incoming calls; wristband vibrates and shows caller's name or number when a smartphone is nearby
• High-quality, water-resistant, comfortable new textured wristband design with an improved clasp
• Up to 7 days of battery life so you can track an entire week with just one charge

Every Beat Counts with Fitbit Charge HR 

Fitbit Charge HR is designed for more active users who are dedicated to staying fit and want a full picture of their health - in and out of the gym. Fitbit Charge HR features Fitbit's proprietary PurePulse™ optical heart rate technology, which provides continuous and automatic wrist-based heart rate tracking, without an uncomfortable chest strap. PurePulse uses safe LED lights to detect blood volume changes when your heart beats, right on your wrist and applies Fitbit's finely tuned algorithms to deliver heart rate tracking 24/7. PurePulse helps users:

• Get accurate calorie burn for more activities- during exercise and everyday activities like walking, running, biking, lifting weights, spinning, skiing, yoga, Pilates and more
• Maximize training with fat burning, cardio and peak heart rate zones
• Maintain workout intensity by reaching your target heart rate
• Optimize health through heart rate trends and resting heart rate, an important measure of overall heart health and cardiovascular fitness

Fitbit Charge HR includes all the great benefits of Fitbit Charge, plus: 

• Continuous heart rate right on the wrist 24/7 to get more accurate all-day calorie burn, reach target workout intensity and maximize training
• All-day insights into overall heart health including resting heart rate and heart rate trends, alongside stats like steps, distance, floors climbed, calories and active minutes
• Up to 5 days of battery life - Charge HR is specially designed with battery efficient technology, so you can spend more time tracking and less time charging

Train Smarter, Go Farther with Fitbit Surge 

Fitbit Surge is Fitbit's most advanced tracker to date, a sleek 'Fitness Super Watch,' designed for peak performance. Featuring 8-sensor technology that combines the power of all-day fitness tracking with GPS, heart rate tracking and smartwatch functionality, Fitbit Surge is ideal for users committed to training, dedicated to health and consistently looking to maximize progress.

Fitbit Surge includes all the breakthrough features of Fitbit Charge and Fitbit ChargeHR, plus:

• Built-in GPS delivers stats like pace, distance, elevation, split times, route history and workout summaries for smarter training
• Records multi-sport activities like running, cross-training and strength workouts; see comprehensive summaries with tailored metrics, workout intensity based on heart rate and calories burned
• Smartwatch features including Caller ID, text alerts and mobile music control let users train smarter and stay focused right from the wrist
• Eight sensors -3-axis accelerometers, gyroscope, compass, ambient light sensor, GPS and heart rate-working harmoniously to give users the most advanced tracking in the thinnest, lightest design on the market
• Backlit LCD touch screen display with customizable watch faces, makes it easy to navigate through real-time stats, workout apps and alarms
• Up to 5 days of battery life - Surge is specially designed with battery efficient technology, so you can track a work week or a marathon on just one charge

Smarter and Faster Motivational Tools - A Winning Combination 

Fitbit's well-designed, innovative hardware combined with its unique interactive online and mobile features gives users the motivational benefits they can't live without. As the industry leader with 69 percent marketshare,^[1] Fitbit's software offers the widest range of easy-to-use, smart, efficient and motivational tools, which help to make it the top-downloaded free app for connected fitness devices on iTunes, Google Play and Windows Phone stores. Top interactive features include:

• Smart features: Caller ID, text alerts, alarms and music control
• More efficient tracking features:
  • Real-time, continuous, all-day activity tracking plus GPS
  • PurePulse technology for automatic, continuous heart rate tracking
  • Exercise tracking to easily record workouts, see real-time exercise stats and have summaries appear automatically on the Fitbit dashboard
  • Automatic sleep detection
  • Track food fast from a database of more than 350,000 items and Easy Meals and Calorie Coaching
  • Windows Phone users can take advantage of Cortana, Microsoft's intelligent personal assistant, to quickly track food, log workouts and more using voice control
• Motivational features:
  • Set goals, see progress on charts/ graphs and earn badges (and bragging rights)
  • Tap into MobileRun, which uses GPS to track, log and compare workouts with real-time updates and voice cues to stay up-to-speed on stats and get extra encouragement to meet goals
• Challenges: Fitbit's newest app feature, brings even more motivation and fun to Fitbit's iOS, Android and Windows Phone apps
  • With Challenges, users can directly compete with friends and family to help meet and beat goals in new competitions, including Daily Showdown, Workweek Hustle and Weekend Warrior
  • Encourage and compete with family and friends within the largest community of users - a proven support system helping customers successfully reach goals

Fitbit's family of six activity trackers and the Aria Wi-Fi scale also sync wirelessly to more mobile platforms than any other trackers available today, including more than120 iOS, Android and Windows devices. By combining the most product choices with Fitbit's unparalleled software and cross-platform compatibility, users can access everything needed to reach their health and fitness goals.

Dedicated to the Highest Product Standards 

Fitbit is committed to creating the highest quality products to help customers live healthier, more active lives. Fitbit consults with scientific experts and also tests its products with independent labs to ensure that they meet stringent standards. This year Fitbit also created the first-ever Scientific Advisory Board for wearables that includes leading, certified dermatologists to help us enhance our testing protocols and develop product wear and care guidelines.

Pricing & Availability 

Fitbit Charge is available from November 17, 2014 on Fitbit.com and in leading retailers nationwide. Fitbit Charge HR and Fitbit Surge will be available broadly in early 2015

• Fitbit Charge AED 599 is available in black, slate, blue* and burgundy*
• Fitbit Charge HR AED 729 will be available in black, plum, blue* and tangerine*
• Fitbit Surge AED 1299 will be available in black, blue* and tangerine*

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1. Weekly Tracking Service Digital Fitness Devices, 2014. Source: The NPD Group.

*These colors are coming soon. Fitbit Charge, Fitbit Charge HR and Fitbit Surge will be available in small, large and extra large sizes (extra large only available through Fitbit.com).

About Fitbit 

Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. As the leader in the fast-growing Connected Health & Fitness category, Fitbit's diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Fitbit Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 25,000 North American retail stores, 37,000 stores around the globe, and sold in 48 countries. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, SAP Ventures, Softbank Capital, SoftTech VC and True Ventures.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun and Aria are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners. 

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