First Response Partners With Fertility Expert Zita West to Support Those Trying for a Baby

LONDON, October 26, 2011 /PRNewswire/ --

Pinktimeline.com launched as a resource for the '2 week wait'

Church & Dwight UK, the makers of First Response, and Zita West, fertility expert and midwife to the stars, have teamed up to offer support to those trying for a baby. First Response has announced the launch of a new website, http://www.pinktimeline.com, which is a resource for those trying for a baby, especially during the '2-week wait.'

"The 2-week wait, the time between ovulation and the time to test, is a time of great uncertainty for many women while they are waiting to test and they are hoping to see a positive pregnancy test showing those two pink lines. As a midwife, I'm often asked about what lifestyle changes need to be made at this stage. Women can visit pinktimeline.com for tips on little steps that can lead to a healthier you and a healthier pregnancy," said Zita West.

Pinktimeline.com provides details on what is happening to a woman's body during this time and includes Zita's tips for staying healthy and relaxed. There is even a forum where women can connect with others who are also waiting to test. After testing, there is a results page with next step advice from Zita.

The website also offers a bespoke fundraising section to assist couples in raising funds for costs associated with trying for a baby; such as specialty consultations or fertility treatments.

Couples can create a private fundraising page to share with family and friends, at their discretion, to help them raise funds. The fundraising page will be particularly useful around birthdays and holidays, as a way for couple's to share their story and ask for donations in place of gifts.

No one likes to wait, especially when it's for such a life-changing answer. Why wait longer than you have to? First Response can tell you first. First Response Early Pregnancy Test is so sensitive that most pregnant women have enough of the pregnancy hormone, hCG (human chorionic gonadotropin), to be detected as early as 6 days before a missed period, and a day before other tests.^[1]

First Response products include the First Response Early Pregnancy Test and First Response Easy-Read Ovulation Test.

Please visit http://www.pinktimeline.com and http://www.firstresponsefertility.com for more information.

1. In clinical testing, First Response detected hormone levels consistent with pregnancy in 62% of women, 6 days before the day of missed period, in 78% of women 5 days before the day of missed period, in 87% of women 4 days before the day of missed period and in 98% of women 3 days before the day of missed period and over 99% of women 2 days before the day of missed period.

For more information please contact
First Response Press Office
Lexis PR
Contact: Ann-Marie Bannan/Sophie Mackey
Email: abannan@lexispr.com / smackey@lexispr.com
Tel: +44-(0)20-7908-6496 / +44-(0)20-7908-6431