First North American Exhibition to Look at the History of Sneaker Culture

TORONTO, Canada, April 10, 2013 /PRNewswire/ --

The Bata Shoe Museum is thrilled to announce its newest exhibition, Out of the Box: The Rise of Sneaker Culture, opening to the public on April 25, 2013.

Out of the Box is the first exhibition in North America to showcase the history of sneaker culture and features over 120 sneakers representing the past 150 years.  Highlighting iconic sneakers, Museum visitors will see the historical beginnings of the sneaker from its emergence in the 19th century to becoming one of the most democratic forms of footwear in the 20th century to its current position as status symbol and icon of urban culture.

Rare sneakers from the archives of adidas, Nike, Reebok, PUMA, Converse and Northampton Museums and Art Gallery, and loans from rap legends Run DMC, sneaker guru Bobbito Garcia aka Kool Bob Love and Dee Wells from OSD will be featured.  The exhibition will also include the latest designs from fashion designers, including Christian Louboutin, Pierre Hardy, Lanvin and Prada, as well as exceptional limited editions.  A particular highlight is the handpicked sneakers and sketches by Nike designers Tinker Hatfield, Tobie Hatfield, Mark Smith and Eric Avar.

"Since the 19th century sneakers have been intimately linked to expressions of status as well as gender," said Elizabeth Semmelhack, Senior Curator at the Bata Shoe Museum and Curator of the Out of the Box exhibition. "I am particularly interested in how sneaker culture today is intertwined with shifts in idealized masculinity and how, what I am calling, the sneakerfication of men's dress is defining these changes."

The exhibition was designed by famed industrial designer Karim Rashid.  A significant departure from the Bata Shoe Museum's previous installations, the exhibit's look is very modern in style and vibe with blasts of colour against the predominantly white environment, a design that is true to Karim's aesthetics and vision.

In addition to the lenders already noted, the Bata Shoe Museum's sneaker holdings are complemented by loans from individuals and organizations, including PONY, Ewing Athletics, Mache, Phillip Nutt, Thad Jayaseelan, Sheraz Amin, Christian Louboutin, Chad Jones, Matte Babel and contemporary artists Tom Sachs and Shantell Martin.

Out of the Box: The Rise of Sneaker Culture will be on view until March 30, 2014.

PDF available at: http://stream1.newswire.ca/media/2013/04/10/20130410_C4135_DOC_EN_25392.pdf

Contact:
For information/interviews/visuals:
Rosmarie Gadzovski
Bata Shoe Museum
+1-416-979-7799 x225 or rosmarie@batashoemuseum.ca