In his new role, Mr. Reid will have overall accountability for both FIRST and Clive brands in Europe, and he will report to Maureen Ryan Fable, CEO-Group and CEO-Americas of FIRST. Barry Richards, who had been overseeing the transition of the European business in the temporary role of CEO-Europe, will now return to his position of Chief Client Officer based in the FIRST offices in New York City.
"This role is pivotal not only in continuing to build our European capabilities and client portfolio but also in driving the growth of our global business," said Richards. "Jon will bring energy, passion, a sharp commercial mind-set and creative flair to our business and we're thrilled about him joining the team."
FIRST has experienced significant global expansion in recent years supported by the 2018 acquisition of U.K. and Ireland based experiential and creative agency Clive, as well as the 2016 acquisition of creative agency Barkley Kalpak Agency (BKA) in the U.S. FIRST is continually enhancing its core capabilities and leadership bench to meet the demands and complexities of its clients. FIRST's total workforce is now approximately 330 employees worldwide, of which approximately 130 are based in EMEA.
Mr. Reid added, "I've been in both the trenches and in senior leadership positions for over 20 years, and I've never felt more optimistic about the road ahead. We stand at a historic juncture in this industry, an era where brands will live or die based on their ability to engage consumers with dynamic experiences - and FIRST is helping to lead the industry into a very exciting future. I look forward to helping take this business to the next level."
Over the course of his career, Mr. Reid has built and transformed major brands across numerous sectors. In addition to serving as the Managing Director of Evoke, an award-winning brand experiences agency with a unique heritage in targeting millennials and growing Gen X/Y engagement, Mr. Reid has served as Managing Partner of Wolf Brand Experience and Global Business Director of SET Creative & SET Live (WPP).
FIRST provides world-class Strategy, Creative and Design, Venue Sourcing, Event Technology, Planning, Production, and Data and Analytics solutions to a wide range of global brands, through FIRST Events, FIRST Experiential and FIRST Solutions. The company has 330 employees based out of New York, Los Angeles, London, Dublin, Singapore and Hong Kong. FIRST clients span many industries including financial services, aerospace, consumer electronics, technology, medical and healthcare, automotive, media and the non-profit sector. Event Marketer Magazine listed FIRST among their "Top 100 Event Agencies" for 2018, as well as one of 2017's "Best Places to Work in Events." Crain's New York Business also recognized FIRST as one of the Top 100 "Best Places to Work in NYC" for 2018, while FIRST came in 14th place in the top 100 Best Workplaces by Great Place to Work in the UK. For more information, please visit: www.firstagency.com.